Mariann McDonagh Joins Call Center Services Co. as Chief Marketing Officer

By Rajani Baburajan, TMCnet Contributor

inContact, a provider of on-demand call center services and call center agent optimization tools, announced the appointment of Mariann McDonagh as chief marketing officer.

On-demand call center software solutions are poised for significant growth, inContact officials said. To capitalize on this market opportunity, McDonagh will help inContact build upon its industry leading position and expand its visibility and presence within the call center space.

As the company's chief marketing officer, McDonagh will oversee all of the company's marketing and business development activities in this new role, company officials said. McDonagh will help the company achieve its aggressive growth roles and expand its profile and existence within the call center space, company officials said.

"I am thrilled to join inContact at such an exciting time," McDonagh said. "Companies of all types and sizes are actively seeking winning solutions to optimize the millions of customer interactions that take place every day in their customer service and call center operations."

"With industry leading technology, a large satisfied customer base, world-class partners and a passionate, experienced team, I am excited to be part of inContact's focused efforts to rapidly expand and become a major force in the call center market," McDonagh added.

Prior to joining inContact, McDonagh worked as senior vice president of Corporate Marketing for Verint (News - Alert) Systems. McDonagh played a key role in Verint's sudden growth from $150 million to $650 million of revenue in just five years.  

McDonagh's experience in the industry will help inContact in demand generation, channel enablement and brand enhancement strategies.

"We are extremely well positioned to lead the on-demand call center software industry, and are excited to have Mariann join our organization as we focus efforts to improve our presence and visibility in our targeted markets," Paul Jarman, inContact CEO, said.

"With her deep roots in the call center market and her proven ability to energize brand recognition, I am confident Mariann will play a key role in helping us achieve our aggressive growth goals," Jarman added.

McDonagh has proven her ability in marketing and business development efforts for leading technology companies such as Xtralis, Cheyenne Software, election.com and CMP Media.

inContact's contact center solutions combine a powerful connectivity backbone with a world-class call center software platform. The company received a 2009 Product of the Year Award from Technology Marketing Corporation's, or "TMC (News - Alert)," Customer Interaction Solutions magazine, a leading publication covering CRM, call centers and teleservices since 1982.

(source: http://call-center-services.tmcnet.com/topics/call-center-services/articles/84035-mariann-mcdonagh-joins-call-center-services-co-as.htm)