xRM Global Executes Strategic Reseller Agreement with CRM Plug

xRM Global Inc. has reportedly executed a strategic reseller agreement with CRM Plug, LLC, which specializes in direct marketing to the more than 5 million small- to mid-size businesses in the United States.  

 

“This strategic alliance with CRM Plug, a proven solutions marketing firm, is extremely valuable as they have the resources to reach the SMB market directly, while xRM focuses on the large, global enterprise market” said Gary Bartholomew, CEO of xRM Global, in a statement.

 

Bartholomew said that leveraging the scalability of the xRM Utility, the company has developed a unique product for them called “On-Demand CRM Plug” that integrates VoIP, client relationship management and accounting solutions, starting with QuickBooks, for the SMB market.

 

The bottom line, he said, is a solution that’s affordable for any SMB, priced from only $50 per user per month.

 

Company officials said that the On-Demand CRM Plug, which is delivered as software as a service (SaaS (News - Alert)), does not require the customer to make the large upfront investment typically associated with more expensive offerings in the market today.

 

“Our direct-marketing model and telemarketing infrastructure is powered by the xRM Utility. Using the technology to our advantage, we can reach the 5 million SMB market efficiently,” said Elicko Eli Taieb, president of CRM Plug.

 

Taieb said that no other company is offering a completely integrated On-Demand CRM-VoIP-Accounting solution that is affordable for the small business owner. This market has a 50 million user potential with the average SMB employing 10 workers.

 

Company officials speculated that SMBs will generate significant costs savings with the use of the On-Demand CRM Plug by eliminating costly legacy phone systems and manual accounting data entry while better integrating sales operations.