A couple of weeks ago I promised to share with our readers some more information on the Samsung (News - Alert) OfficeServ 7100, the company’s converged IP PBX for small businesses that soft launched at the beginning of March. At the time, I met with Samsung Business Communications’ director of marketing and business development Ann Irwin, who told me a bit about the latest product offering from Samsung.

 

Well I’ve since received a bit more information on the product, which is set to make its debut on April 19 at the upcoming Graybar technology summit.

 

I asked the Samsung team to describe some of the key benefits of the forthcoming OfficeServ7100 solution, and they echoed their comments from our earlier meeting with regard to simplicity and flexibility.

 

According to Samsung, the primary takeaway is that the smaller end (25 employees and under) of the SMB marketplace finally gets a product designed for them that is affordable, simple, and quick to install, with full converged IP power in a pre-packaged/pre-labeled/pre-programmed system solution.

 

They also pointed out to me that the solution is designed to grow with the user, allowing reuse of all the phone sets and modules, which would allow users to buy the resources they need today and reinvest it in the future when the situation calls for it.

 

I also asked them about their distribution plans for the new product. Here’s what they said:

 

“Samsung’s distribution Plans for the OS7100 will maximize strengths in both direct and two-tier channels, utilizing the wide-scale penetration of our new national distributor Graybar including Graybar’s Call Center, and also Samsung’s current established Regional Distributors. And of course, the 7100 will also be available from Samsung’s Certified Direct Dealers.”

 

Lastly, I’d heard so much about Samsung’s commitment to quality in previous conversations with the company, that I thought I would share some of what I learned. Perhaps the best way to describe their response is to quote two of the company’s leaders.

 

Samsung’s Chairman and CEO, Kun-Hee Lee, proclaimed, “A Defect Is a Cancer.” And, CEO and Vice ChairmanJong-Yong Yun shared Samsung’s secret, “Quality is the conscience of the company. It is the reason for the company’s existence.”

 

Samsung Business Communication Systems, the division managing the OS7100, is committed to providing quality products, just as other company divisions, including displays and cellular have done.

 

Richard Ki Heum Kong, Director Samsung Telecom America, said, “We have designed our product for the SMB market. The modular design enables businesses to invest in the functionality they need today and still have the communications platform to add future resource modules. Traditional voice utilizing TDM or IP data communications or VoIP is supported with a full set of features and applications on both the station and network side. We can interface to a customer provided LAN or offer enterprise class gigabit routing, switching and security on the same platform.”