Astoria On-Demand for XML Released

Astoria Software has announced the September 2009 release of Astoria On-Demand, a tool for managing XML content across the enterprise, pretty much on schedule with the company's every three to four month upgrade release.


Michael Rosinski, president and chief executive officer of Astoria, said the September 2009 release "establishes a new standard for high performance XML component management."

The marketing point for San Francisco-based Astoria is that it's supposed to help "drive efficiencies in dynamic product documentation with on-demand delivery of structured content management," according to company officials, who add that Astoria On-Demand "reduces documentation costs up to 90 percent and compresses product launch cycles from months to weeks."

In July TMC reported that Astoria Software completed a new financing round led by Astoria investors, including Goldman Sachs, Prism VentureWorks, Blueprint Ventures and Ticonderoga Capital.

The funding, Astoria officials said at the time, will be used to expand sales, marketing, customer service, SaaS (News - Alert) operations and to target acquisitions of companies in the Content Management application arena. Michael Rosinski, President and Chief Executive Officer of Astoria, said the funding "allows us to expand the number of customers" for the company's products.

George Hoyem, managing director of Blueprint Ventures, said currently "investors are focused on backing their winners. It was an easy decision to continue our financial support of Astoria. We like its position as the dominant SaaS provider in its target market."

And in January TMC had the news that InComm (News - Alert), a leading provider of prepaid transaction processing and electronic point-of-sale (POS) distribution solutions, announced today that Mark Leonard will join InComm's executive team as executive vice president of business development, reporting directly to Chief Executive Officer Brooks Smith.

Leonard was executive vice president and CEO of Astoria Software, and played baseball professionally for over 10 years, for the San Francisco Giants and Baltimore Orioles.