Datatel Intros Recruiter for Higher Ed CRM

Fairfax, Virginia-based Datatel has introduced Datatel Recruiter for the higher education constituent relationship management market, which company officials describe as "the latest addition to the company’s Enterprise CRM" product.


“Let’s face it, customer service doesn’t stop once a student enrolls,” said Datatel Chief Client Officer Liz Murphy. “CRM is a strategy to improve customer satisfaction enterprise-wide. It starts the moment a student visits your Web site and continues.”

Nicole Engelbert, lead analyst of vertical markets technology at the Datamonitor Group, and author of the study "CRM in the Higher Education Market,” noted recently that “CRM is becoming an important investment for higher education institutions."

The reasons for that, Engelbert said, are that an enterprise-class CRM "helps to bring together data from three areas: recruitment, retention, and development. Right now, however, the economic downturn is prompting many institutions to focus CRM on recruitment activities in order to manage the influx of applications.”

The Datatel Enterprise CRM is geared to track people "from suspect to alumni," according to a particularly felicitous turn of phrase from a Datatel official, who said the product incorporates consulting services and tools such as "true integration with the database of record, reporting and analytics" and dynamic vertical workflows.

Datatel has focused exclusively on higher education since 1979.

Earlier this year TMC's Jai C.S. reported that Datatel Marketing, a division of Datatel that offers automated sales and marketing processes, launched its B2B Social Networking Practice for on-going value, marketing intelligence and revenue opportunities, according to the company.

The Datatel Social Networking practice provides business-to-business companies with strategies, tactical support and systems designed to engage, communicate and build lasting one-to-one relationships, according to Barnard Crespi, president and chief social network strategist at Datatel.

With nearly 10,000 marketing executives as members, C.S. reported, "the Marketing Executives Group of Datatel delivers value to its members by providing access to resources, actionable information, and opportunities to collaborate and network,” according to the company.