Business VoIP's M5 Networks Intros M5Connect for SalesForce

One of the great benefits of IP is the ability to easily monitor call activity, duration, flow, and performance.

 

Manhattan-based M5 Networks offers small and mid-sized Salesforce.com (News - Alert) clients the ability to do just that for their sales teams, with the release of the “M5Connect for SalesForce” hosted IP phone system.

 

M5Connect for Salesforce acts as an intermediary between M5 and Salesforce by connecting the M5 Voice-as-a-Service platform – diagrammed below right – with the Salesforce user interface. Sales executives now can place calls to and receive calls from contacts directly in Salesforce and automatically measure performance within Salesforce reports and dashboards.

 

The product’s dashboards, which are built on the extensive business call logs and data, give sales executives the ability to track and monitor client and prospect call details, call frequency and call duration. It also permits them to take notes, assign wrap-up codes, and other performance measurements. Metrics from these reports and dashboards are instrumental in enabling sales teams to have early key indicators of expected performance and results.

 

According to Clarence So, chief marketing officer for Salesforce, connecting his company’s offerings and M5 gives our common clients an end to end solution within the as a service framework.

 

“Just as SalesForce eliminates the need for businesses to purchase software, M5 enables businesses to no longer have to purchase premise-based phone systems,” So said. “M5Connect for SalesForce is the bridge for high performance sales teams that value connecting their CRM to their phone to drive more sales.”

 

Eric Berridge, the co-founder of Bluewolf, a Manhattan-based company which provides professional services for on-demand software applications, said that as a client of both SalesForce and M5 since 2002, her can see first-hand the power of connecting the two “as a service” providers.

 

“For example our inbound and outbound telesales groups and their managers, can easily measure their productivity and effectiveness on a daily basis, enabling us to have leading indicators of success that enables us to sell more and increase loyalty with our clients,” Berridge said.

 

For Jeff Silbert, vice president of channel and alliances at M5 Networks (News - Alert), connecting a legacy CRM to a premise phone system, such as Avaya or Nortel, can be a time-consuming and expensive project that typically is still only done for high-end call centers and very large enterprises if at all.

 

“With M5Connect for Salesforce, any sales team of a mid-sized business can now take advantage of tools that can dramatically improve performance that until now were out of their reach,” Silbert said.