Betting Services and Liberalization Are Key Factors Fueling Mobile Gambling

By Mini Swamy, TMCnet Contributor

Juniper Research has published a report on global mobile gambling transactions. The report states that annual wagers on mobile gambling is bound to exceed $48 billion by 2015.

Given the ubiquitous popularity of gambling, the reports said that a combination of lottery and betting launches in the emerging markets led by China and liberalization of remote gambling across U.S. and Europe were primarily responsible for fueling the growth of mobile gambling.

According to the report, which studied the gambling services on a country-country basis, the Japan Racing Association was found to be the main culprit, followed by the United Kingdom, where mobile gambling transactions took the form of casino and betting services. China is expected to follow suit with a sharp surge in the adoption of mobile lottery service launched by VODone

The U.S. market, not to be left behind is on the threshold of launching its first mobile lottery service. Lottery sales from traditional outlets appear to be on the decline, and State lottery providers are eager to explore other avenues. Hence, the possibility of mobile technology providers launching lottery services in 2011 is rather strong. 

 Dr. Windsor Holden, the author of the report said that the impending legislative changes in the U.S. did nothing to help matters as they also appeared to be conducive to mobile casino operators.

Other findings from the Mobile Gambling Markets indicated that end-users didn't seem to have a preference for multiplayer mobile gambling apps, and though Apple (News - Alert) has given the green signal for gambling apps to be sold via the App store, many service providers were opting for a browser -based approach.

A whitepaper exploring the mobile gambling marketplace, 'Good Odds for Mobile Gambling' is available for download from the new Juniper Research (News - Alert) website.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

(source: http://unified-communications-headsets.tmcnet.com/topics/unified-communications-headsets/articles/99511-betting-services-liberalization-key-factors-fueling-mobile-gambling.htm)