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February 01, 2011
February 01, 2011

Ignite Brings Advanced Business Video to ITEXPO

By Janice McDuffee, TMC Copy Editor

Ignite Technology wants to you to know business video services with peer-to-peer assisted delivery and 100 percent enterprise reach exists—and it’s got it.

At ITEXPO (News - Alert) East 2011 for the first time, Ignite’s Fabian Gordon will be speaking on Thursday morning at 9 a.m. about business video with a focus on what it takes to deploy a content delivery solution within a corporate environment with the incorporation of mobile video.




Gordon said that users are accustomed to going to the company portal, and actively participating by downloading or watching a video—which only reaches a small percentage of a corporate audience. Mobile technology allows users to access content as it comes to them, where they can proactively store the video online and watch it while off the network.

The company will also be exhibiting a new product line at booth #929, in addition to an iPad product and other mobile features. Ignite has also moved into the social networking area with what Gordon calls a “YouTube (News - Alert) for the enterprise type,” where users can publish their own content or subscribe to others’ using its content delivery system o the same platform the customers are already using.

Gordan said ITEXPO is a good fit for the company because of its “maturity in business video” and the variety of vendors and researchers that the show brings.

Ignite focuses on larger enterprises, like Bank of America and the pharmaceutical industry, who have trouble securely delivering video and other content through mobile sales forces.

“The bigger the company, the more likely they will need our services,” said Gordon.

Want to learn more about business video? Then be sure to attend the Business Video Expo, collocated with TMC’s (News - Alert) ITEXPO East, taking place Feb 2-4, 2011, in Miami. The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry’s most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, the Business Video Expo mirrors a burgeoning market -- no longer just a corporate novelty -- with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective. To register, click here.


Janice McDuffee has worked in marketing, editing and freelance writing for companies including SheKnows and HBM Inc. after receiving her master's and bachelor's degrees in journalism from the University of Illinois Urbana-Champaign. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee

(source: http://business-video.tmcnet.com/topics/business-video/articles/140629-ignite-brings-advanced-business-video-itexpo.htm)








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