Varolii's New Platform Enables Outbound Program Benchmarking, Customized Reporting

In challenging economic times, it pays to gauge your business function’s performance to ensure that it is optimal and to get the right information you need to make sound decisions and have those features available in your solution whether on-premise or hosted. Varolii offers features to enable just that, with no additional outlays for and reliance on programmers, business analysts or third-party consultants in the latest release of  Varolii Unified Interact Platform, its hosted automated notification product.

 

The Varolii tool includes customizable benchmarking and comparison reports that provide context to determine what to adjust and when in campaigns and programs and supply results evaluation over time or against the aggregate results of similar campaigns run by companies operating in the same industry.

 

This analysis within the context of how similar campaigns have performed enables companies to draw more accurate conclusions with far greater confidence than if they had only analyzed the raw numbers.

 

For example if month-over-month campaign performance shows a five percent improvement, users can now learn whether it is poor, average or exceptional compared to results for the same campaign in a different time period, or similar campaigns during the same period. By comparing multiple performance metrics in each campaign, users can identify which adjustments to the campaign can generate the greatest lift in results.

 

The Varolii solution also includes expanded reporting and analysis which builds upon more than 40 existing reporting capabilities already in use. Collectively known as Varolii Tools, each falls into one of four categories: campaign-based results, operations-based (telephony) results, comparison reports and visibility tools.

 

With Varolii Tools rather than using existing standard reports or waiting for a custom report, clients can create and download reports that drill down into the data most valuable to them in minutes. They can then make immediate changes and generate better results by:

 

-- Analyzing business outcomes. Every communication campaign serves a specific purpose, and companies need to see the impact that each campaign has on their business. For example, clients can review the results of past collections campaigns to determine total revenue collected or a prescription refill reminder campaign to see if refill rates improved

 

-- Determining when and how to fine-tune messaging. If a client’s results are declining over time, they can analyze how well their segmentation strategy is aligned with messaging. For example, a client can analyze the risk profile of each recipient of a collections call. If they find that they're sending the majority of collections communications to high-risk recipients, they can re-master the message to include a stronger, more urgent-sounding voice and persona

 

-- Learning more about customer behavior. Companies in different industries often segment customers into very specific groups. Now they can easily slice and dice historical data to understand how their unique customer segments respond. For example, an insurance company might analyze how automobile policy holders respond differently than boat policy holders and then adjust their contact strategy accordingly. Analyzing customer segments like these is an extremely powerful tool to help companies understand the impact proactive communications has on recipients and how best to interact with them to get desired results

 

“For most executives, nothing is more important than keeping a finger on the pulse of the business,” said Jeffrey Read, Executive Vice President of Field Operations for Varolii. “In the contact center, this means knowing how well a communication campaign is running, what impact it’s having on the bottom line and how customers are being served through the technology. With our latest platform release, Varolii has put the power of reporting and analysis into our clients’ hands. No other reporting solution provides the same level of actionable insight into what drives operational and business results.”