As the scope of communications has changed drastically over the years, so have customers and the expectations they have of companies they do business with.

 

When it comes to communications, customers are demanding extended services hours, different channels for communication and an overall ownership of their relationship with the company.

 

To help ensure businesses are meeting these standards, a three part Webinar series from TMC (News - Alert) and SugarCRM focuses on preparing for this new kind of customer.

 

The three part series of Webinars, "New World CRM- Enterprise 2.0 and the Era of the Social Customer" is presented by Paul Greenberg, Chief Customer Officer of BPT Partners and includes a discussion on "CRM Strategies for the Social Customer," as well as a look at "Open Source CRM 2.0."

 

This 3^rd part to the series, "Impact of Wireless on CRM Adoption and the Social Customer," places a specific focus on the increasing number of mobile users today and the demand businesses have to meet their needs.

 

Be sure to register for this must attend event happening on Wednesday, July 30, 2008 2:00pm ET to find out how CRM applications are key to success and are impacting the mobile customer.