StrongMail Systems, a vendor of products for marketing and transactional e-mail, has announced that Lasso Data Systems, which sells on-demand CRM software for the real estate industry, has implemented StrongMail.

 

The "number one feature" of Web-based real estate software is "its ability to handle large volumes of e-mail," said Rick Talbot, vice president of client services for Lasso. "With StrongMail, we have complete control of our on-premise product, allowing us to achieve full integration with Lasso software."

 

Prior to StrongMail, Lasso relied on an in-house developed mass mail product that had limited reporting capabilities. Lasso's R&D team knew how many e-mails were sent, opened, and invalid, but they could not see why or how many e-mails were blocked or bounced.

 

With StrongMail, said Talbot, "from domain throttling to detailed reporting, we get everything we need, plus the ability to control the server in our data center, integrate with our software, and scale to meet our future needs."

 

In May StrongMail announced that it expanded its channel program with four VAR partners. New IBM (News - Alert) Premier Business Partners include Direct Systems Support, PCPC Direct and Yorel Integrated Solutions, while CRM VAR and system integrator Lexnet Consulting Group has also signed an agreement to resell StrongMail's e-mail marketing platform.

 

These latest IBM reseller partnerships are seen by company officials as "strengthening" StrongMail's reach in regional markets. Based in Southern California, DSS is an IBM Premier Business Partner of more than ten years. As part of the partnership, DSS is launching an IBM Mobile Data Center that uses StrongMail's e-mail marketing technology.

 

An IBM Premier Business Partner based in Houston, PCPC Direct sells products and service to Fortune 1000 companies headquartered in the US and Europe and SMBs located throughout Texas. Founded in 1993 and based in Charlotte, Yorel sells customized information technology products "that focus on business problems first," Yorel officials say.

 

Lexnet Consulting Group is a system integrator and reseller of CRM business products based in San Francisco, with an additional office in Southern California. "We've seen a lot of demand from our CRM customers for an e-mail marketing product we can integrate with their internal systems," said Steve Chipman, CEO of Lexnet Consulting Group.