March 16, 2009
HP Unveils OpenCall Media Platform for Service ProvidersBy Michael Dinan, TMCnet Editor Like street show performers who, while juggling, call on passersby to toss them more objects to keep in the air, service providers – in order to compete for consumers and businesses – must continually add new services to the ones they’re already offering.
In London’s Covent Garden or Manhattan’s Washington Square Park, that may mean juggling a woman’s umbrella with a baby’s teddy bear and a man’s fedora – and failing may just mean brushing off that man’s hat when it falls.
For service providers, though, it means offering next-general voicemail and text-messaging, as well as video sharing, conferencing and interactive voice response systems – and doing that across IP multimedia subsystem, NGN, 2G and 3G networks.
And failing could make the difference between earning that client’s business or losing a consumer or company to a competitor.
That kind of activity is magnified in this slower economy, where every opportunity to pick up market share comes with the possibility of failing to generate revenue.
A new white paper from 70-year-old Palo Alto (News - Alert), California-based company offers readers one compelling solution.
In “HP OpenCall Media Platform: a Cost-Effective, Agile Media Server” – available for download now in TMCnet’s White Paper Library – officials at HP introduce an open, standards-based software platform that supports convergence over 2G, 3G, broadband, NGN, and IMS networks.
Invoking expert observations from Marc Beattie, managing partner at Wainhouse Research, the white paper describes how the HP solution tackles the major challenges facing service providers today.
For example, how can service providers accommodate outmoded network technology, when legacy networks can’t even cope with rapidly spreading broadband? How can service providers increase agility through more portability of services and faster time to market? Reduce the risk of business disruption?
Naturally, service providers must do all of this with increasingly tighter budgets – and that’s also a consideration that HP’s OpenCall Media Platform takes into account. It protects legacy investments by supporting TDM and IN architectures while also arming service providers with the technology to meet new emerging trends and consumer demands.
To learn more about the HP OpenCall Media Platform, download the white paper here.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Michael Dinan is a contributing editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Michael's articles, please visit his columnist page. Edited by Michael Dinan |