August 09, 2010
Voicentric's Call Center Services Commendable Success In Europe & North AmericaBy Raja Singh Chaudhary, TMCnet Contributor Voicentric Ltd., a call center services and life science telemarketing agency based in the UK, that organizes multi-lingual telemarketing campaigns into global pharmaceutical companies, universities and biotechs, has announced that its multi-lingual telemarketing services have accomplished a commendable success in the regions of Europe and North America, and its repeat business is responsible for more than nine-tenth of the total revenues earned by the company. Claiming its specialization in complex product propositions and value proposition messaging, Voicentric offers vital support to Life Sciences companies in understanding, testing and successfully launching multi-lingual telephone-based marketing, sales and customer-contact campaigns into universities, major pharmaceutical and biotech companies. Its activities include market research, lead generation and appointment setting, new product awareness and sales promotion, up and cross-selling, customer satisfaction, account management, database cleansing/management, database profiling and sourcing and conference and seminar attendance. The company claims a long experience in the sector, and has been tele-marketing a number of Life Sciences products and services that include fast-moving consumables and high-ticket technology platforms as well. Some of the consumables provided by Voicentric comprise of Microarrays, PCR (News - Alert) and qPCR reagents, Labelling and detection, DIGE, Electrophoresis, Antibodies and Immunoassays. It also offers instrumentation solutions to the clients, which include Cell Analysis systems, PET Imagers and cyclotrons, MDLC, LC-MS, MALDI-TOF, Mass Spectrometry, PCR and qPCR workflow automation and Genotyping systems. In the words of Paul Williams, managing director at Voicentric, the people employed by the company differentiate it with its competitors. Voicentric has a unique relationship with the University of Durham, which is one of the UKs premier Universities, and the company is the ‘employer of choice’ at the institution, recruiting more than 100 PhD students, postgraduates and undergraduates an year. Williams continued that a lot of them are multi-lingual and all possess the ability to learn and absorb complex subject matter very quickly, positioning Voicentric as the specialist telemarketing agency of choice to the Life Sciences industry. The Voicentric objective is to make its Life Sciences clients better known, better regarded and more successful, as the company is committed to giving its clients a clear advantage in an increasingly competitive market-place and has the global reach and an international client list, which includes both industry dominant players and specialist niche organizations, Williams added. In July 2010, IBM (News - Alert) and the University of Missouri or (M.U.) announced a new life sciences research initiative that will make use of IBM’s high performance computing technologies to further the school’s bioinformatics research projects. The first phase of the research objective is to build a cloud computing environment for genomics research collaboration at a regional level. Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page. Edited by Erin Monda |