ReachForce, a vendor of on-demand software and data services for targeted lead generation, has announced it has been awarded a new technical and intellectual property patent for its Web-based lead generation system using data pre-emptive profiling.


The current patent awarded is Patent Number 7,275,083, and refers to a Web-based system that generates customer leads through the use of pre-emptive profiling. The system is based on an application service model, with its programming accessible to users of the system through web browsers and the Internet.

Suaad Sait, CEO of ReachForce, said by delivering predictive analytics software and custom leads data services, "we are continuing on our vision of eliminating the billions of dollars of waste in B2B marketing and selling caused by extreme inefficiencies in the availability and quality of data."

ReachForce's current U.S. patents include patent Numbers 7,275,083; 7,120,629; 7,096,220; 7,082,427; 7,043,531 and 7,003,517. This includes six lead generation-focused patents awarded.

In September ReachForce announced the general availability of ReachForce Insight, the company's new software-as-a-service (SaaS (News - Alert)) product that "analyzes customer win data and sales pipeline flow" to provide what company officials describe as "a marketing-centric view of market segments that are ripe for demand generation campaigns."

This is a technology platform using "in funnel flow analytics" and "market sector clustering" with proprietary algorithms to predict market hot spots, company officials say, "helping to ensure marketing and sales initiatives are delivered to the right buyers every time."

ReachForce Insight is the company's first SaaS product, officials say, which gives companies a "closed loop product for demand generation by identifying the right target markets, based on CRM data, as well as enabling Marketers to create custom contact databases based on the results.”

"While a lot of effort and investment has been made in tracking the sales pipeline process, fewer companies have invested in improving visibility of the sales funnel," said Rebecca Wettemann, Vice President at Nucleus Research.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.