Telcordia Helps North American Operators Grow Prepaid Market Share

By Anil Sharma, TMCnet Contributor

Telcordia, a major player in mobile, broadband, and enterprise communications software and services, has claimed that its advanced service delivery and charging solutions can help operators, especially in North America, grow prepaid service market share.

Officials with Telcordia (News - Alert) said that the company’s solutions can provide operators with integrated applications that handle real-time session control, real-time policy, real-time charging, and converged and interactive services, and will help them increase prepaid market share and brand reach.

Company officials pointed out that Telcordia recently demonstrated this when deploying its service delivery and charging platform to help Sprint facilitate the multi-brand strategy behind its prepaid service providers, including Boost Mobile, Virgin Mobile (News - Alert) USA and payLo by Virgin Mobile enabling greater flexibility and a better customer experience. 

According to Mike Wojcik, president, service delivery solutions of Telcordia, the company’s solutions enable communication service providers like Sprint (News - Alert) to target specific audiences with highly personalized bundles and services without compromising its premium brands.

He said that a key implementation of these solutions is payLo by Virgin Mobile, which allows customers to choose from three no annual contract plan options that include a full set of features to fit a subscriber’s individual needs and budget.

 “Mobile customers in North America are beginning to mirror other parts of the world in wanting more control over their service, and [they are] turning to prepaid to fit their specific needs,” said Wojcik in a statement.

He said that with the company’s service delivery and charging solutions, CSPs like Sprint are ideally positioned to capitalize on this growth and expand its portfolio with real-time, value-added services in the future.

“As the market moves toward greater personalization to find the right offers and services that appeal to customers, Telcordia’s Service Delivery and Charging solutions provide us with the flexibility and scalability in real-time to very quickly respond to any business opportunity and deploy innovative offerings,” said Scott Rice, vice president, care and billing services for Sprint.

Rice said that rapid, value-driven service rollouts will enable Sprint to drive revenue growth and ensure a much stronger customer experience.

According to company officials, Telcordia’s expertise stems from its work with global CSPs, including those in hyper-growth markets such as India and Brazil, and enabling them to differentiate their brand, increase APRU and grow customer-satisfaction levels through innovative services, such as prepaid.

“As Sprint evolves its prepaid strategy, we will continue to bring that expertise to bear on its behalf,” added Wojcik.

 TMCnet in September reported that Telcordia was selected by Clearing House for Number Portability Co., Ltd., a consortium of the five mobile operators in Thailand, to provide both mobile number portability services and a number lookup service.

Officials with Telcordia said that the company’s solutions will provide mobile users with the choice and convenience of keeping their mobile number when switching service providers.

To find out more about Sprint, visit the company at ITEXPO East 2011. To be held Feb. 2-4 in Miami, ITEXPO (News - Alert) is the world’s premier IP communications event. Pete Weldon of Sprint is speaking during “The Future of Video Communications on Mobile Devices.” Don’t wait. Register now.

(source: http://voice-quality.tmcnet.com/topics/phone-service/articles/141166-telcordia-helps-north-american-operators-grow-prepaid-market.htm)