KORE Telematics Marketing Head Leads M2M Evolution Presentation

By Rahul Arora, TMCnet Contributor

Stein Soelberg (News - Alert), director of marketing of KORE Telematics, will lead a presentation entitled “Top Considerations when Making an M2M Network Services Partnering Decision,” at ITEXPO (News - Alert) East’s M2M Evolution conference, being held Feb. 2 to 4, in Miami Beach, Fla.

KORE Telematics is a digital wireless services provider specializing in machine-to-machine (M2M) communications. The company enables complete solutions for vehicle tracking, homeland security, automated metering and dozens of other M2M applications.

Soelberg, through his presentation, will highlight the factors that should be considered when making an M2M network services decision. He will discuss whether developing a wireless solution for mHealth, utilities, mobile payments, security or any other vertical, certain basic principles can be followed to create an efficient and effective M2M strategy and ensure the network service partner selection criteria are met for the short and long term.

During the 45-minute presentation, Soelberg will also emphasize on the ways through which attendees can take advantage of multiple networks to maximize geographic service delivery capabilities and centralize device management through one portal. Proper consideration will also be given to areas such as pricing plans specific to M2M applications, minimizing network usage, international roaming issues, device certification and long-term device upgradeability and reliability.

With a master’s degree from Vanderbilt University, Soelberg leads a team responsible for KORE branding, advertising, customer engagement, loyalty, partnership and public relations initiatives designed to propel the company into the 21st Century. He has more than 15 years of technology marketing experience in the business-to-business software, Internet services and telecommunications industries.

Soelberg has worked for leading companies such Cbeyond (News - Alert), EarthLink, Yahoo and Netscape Communications, and brings with him a proven track record of launching successful MVNOs and building those brands into leaders in their respective market segments. His mandate is to help maintain KORE as the leading brand in the M2M industry as M2M continues to expand and proliferate internationally.

To find out more about KORE Telematics, visit the company at ITEXPO East 2011. To be held Feb. 2-4 in Miami, ITEXPO is the world’s premier IP communications event. Visit Kore Telematics (News - Alert) in booth #229. Don’t wait. Register now.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

(source: http://m2m.tmcnet.com/topics/m2mevolution/articles/140439-kore-telematics-marketing-head-leads-m2m-evolution-presentation.htm)