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January 21, 2009

TMC's Spotlight on Sipera Systems

By Rich Tehrani, President and Editor-in-Chief

Ravi Varanasi, Vice President of Engineering, Sipera Systems (News - Alert) provided me with a few answers regarding the industry in light of our ITEXPO coming up, February 2-4 at the Miami Beach Convention Center.

What excites you most about our industry?
Our industry is really hitting its stride, and that excites me the most.  For many years, we have talked a lot about the benefits of convergence and the coming wave of IP telephony.  In that past 18 months, we have finally started to see these promises come to fruition.  Our customers are typically enterprises who are deploying VoIP, video and other forms of communication over a next generation infrastructure, and we are seeing these projects move from planning and evaluation into production deployments.  Even with the economic environment, we are not seeing a slowdown in these deployments because the benefits of increased efficiency and reduced communications costs are even more important in this climate.  The world is really becoming a “local calling area” in a sense, breaking down long-distance barriers because of these technologies, and that is very exciting.
What pain does your company take away for customers?
Customers are looking to deploy multiple modes of communications across the new infrastructure – including voice, video, data, collaboration, IM, etc. – and to extend the reach of this communication to an extended workforce of teleworkers, to partners and suppliers, and to their clients.  But each of these paths of communication must have air-tight security, because these communications are carrying mission critical information.  Our primary product is an appliance that automatically and simply provides comprehensive security and privacy across all these modes of communication.
How does IP communications help in a recession?
IP communications carries along with it the promise of a lower-cost, easier to maintain infrastructure. It promises to reduce or eliminate unnecessarily redundant networks and unlock new modes of interaction with consumers and suppliers, which in turn can produce a business advantage to help a business to survive and even thrive in a recessionary environment.
You are speaking at ITEXPO. Why do people need to hear what you say, live and in person?
One of the important developments around IP communications is the introduction of SIP trunks as an efficient way to achieve telephony connectivity.  My session will be an exploration of the emerging best practices of adopting SIP trunks, with special attention to the security enablement aspects.  People should attend the session because I expect it to be highly interactive.  I will present many case examples of architectures and deployments that should spark some good discussions.

Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world�s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO (News - Alert)). He is also the author of his own communications and technology blog.

Edited by Jessica Kostek


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