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January 21, 2009

Smart Network Solutions to Showcase GSM, VoIP Solutions at ITEXPO

By Rich Tehrani, President and Editor-in-Chief

Officials at Smart Network Solutions, an international company with U.S. headquarters in Miami, aren’t afraid of setting the bar high.
The company’s stated goal is to become the leader in integrating solutions in IP communications – voice, data and video – and cutting-edge technologies, at the international level. SNS offers VoIP gateways, as well as contact and call center, hosted billing, business integration and software solutions.

That’s a wide swath of the telecommunications space – a company that surely must be led by a high-energy, knowledgeable executive who is passionate about their work.
Enter Sandra Ximena Diax-Hoyos.
As you’ll see from our interview, printed in full below, Sandra isn’t shy about her feelings on President (until 12:01 p.m. yesterday) George W. Bush, the global financial recession or her beloved Mac products.
I expect to see an iPhone, iPod Touch and maybe even a Macbook on Sandra when we see her in booth 217 at the Internet Telephony Conference & Expo, held in Miami Beach from Feb. 2 to 4 – and I look forward to perusing her company’s VoIP integration products.
Our exchange follows.
Rich Tehrani: Are you generally optimistic, Pessimistic or realistic?
Sandra Ximena Diax-Hoyos: Absolutely optimistic, sometimes overly so, thinking there is always a better future, a better way to be, and everything can and will be much better.
RT: How many frequent flyer miles have you amassed?
SXD-H: Around 1,000,000 a year, but it used to be much more when I was living in Europe. Lately, I have reduced quite a lot the traveling and am more selective. But I love to fly, love to travel.

RT: How surprised are you at the global financial situation?
SXD-H: I expected it, the way finance was growing in America. It had to happen, and I don’t know how it took so long. I expect that with a new government, change can slowly happen.

RT: How is your company changing the way it does business as a result?
SXD-H: There is a huge change in our company, in terms of restructuring, reorganizing, placing employees to tackle multiple tasks and focusing on growth targets – for example, the GSM market.

RT: How have customers reacted to the slowing global markets?
SXD-H: Most of the market has slowed, and our customers go with the flow. The business has been slowing down dramatically – fortunately, the GSM market is growing and we have leadership there.

RT: Do you see this time as an opportunity or a rough spot to get through quickly?
SXD-H: This can be an opportunity if you find the way to succeed and be creative, and I expect we can be creative enough to get it done.

RT: What will companies need to do to survive this downturn?
SXD-H: I believe creativity and effectiveness will be the key to success at this point, but this is a tough time and we need to find a way to be even more creative.

RT: How do your company’s’ products help customers in a slow market?
SXD-H: Our products help to generate savings in the GSM communication markets, for private corporations and large carriers. So there is a huge opportunity for growth and savings.

RT: What do you feel is the strongest segment of the communications space?
SXD-H: Right now, there is the GSM market – the world is migrating toward portable numbers, portable equipment such as the BlackBerry and the IP-phone, Google mobile technology.

RT: Which would you rather be president of and why – Google, Yahoo, Microsoft, Cisco (News - Alert) or the United States?
SXD-H: I love Google (News - Alert), Google has changed the world, just as IP has. But it would be difficult to choose. If I have to, I would love to manage Google, for the philosophy of its members, for what has done for the community and the world, the way its employees are treated and for the business that it’s in.

RT: What did President Bush need to accomplish before he leaves office?
SXD-H: I don’t think there is anything he could do but excuse himself for the disaster he is leaving behind. He neeed to get back the troops and to leave in peace the people of countries that have been the victims of a ridiculous war that has no meaning.

RT: What does an Obama administration need to do to help communications and technology become more pervasive?
SXD-H: I believe the Obama administration has many objectives in terms of economics and growth and technology – indeed, we need more pervasive management in order to allow telecom companies to grow without so many inconveniences.

RT: Will this slowdown present an opportunity to reinvest in your company and market? If so, where will you invest?
SXD-H: I will invest in the growth of One Number and in convergence. That’s the market of the next few years and we see an opportunity of growth.

RT: Which country will present the largest opportunity for your company in 2009/10?
SXD-H: Mexico is a good market to us, and we will reinforce our efforts there, and of course we are looking in other markets that might allow us to grow.

RT: What device(s) do you use and wish you used?
SXD-H: Mac, I love Mac, I use Mac and I am a Mac Lover!!!! I believe it is the best technology that has been developed and indeed the most interesting and best developed in the world market.

RT: If Nokia, RIM, Google and Apple (News - Alert) devices are stranded together on an island, who survives and why?
SXD-H: Google will survive but Apple will grow. I believe Apple is the best on devices, Google on resources. It is indeed a war in between the two in the island and I believe in the terms of resources will be Google the winner – but I will survive with my Mac!

RT: I understand you are exhibiting at ITEXPO (News - Alert), which takes place Feb 2-4 2009 in Miami. What will you be showing there?
SXD-H: Our Convergence One Number GSM technology products, as the VoIP market grows, and the integration for the IP-PBX and GSM with large corporations, medium size corporations and carriers, all of them including Tier 1.

RT: What sorts of companies/people should come to your exhibit?
SXD-H: I believe integration is the key point. Companies that are interested in integration should stop by.

RT: Why should customers choose your company’s solutions – and how do they justify the expense to management?
SXD-H: I believe it is easy to choose one point that integrates complete solutions. There is an opportunity to justify spending in terms of savings and economics, and an opportunity for companies to save during the financial crisis, but there is a huge opportunity to buy from us as we have many telecom and technology solutions.

RT: I am a purchasing decision-maker, why do I need to speak with you before I buy?
SXD-H: You need to know we can offer you integration. We know all of the existing solutions in the market and we will always help you to find the right product that fits your needs.

RT: What is your favorite part of your job?
SXD-H: Think and create.

RT: What do you look forward to in the future and why?
SXD-H: To think and apply more creativity to what I do, to be more effective and to grow even more organized.

Smart Network Solutions (News - Alert) is a Gold sponsor of Internet Telephony Conference & EXPO — the biggest and most comprehensive IP communications event of the year. ITEXPO will take place in Miami, Florida, Feb. 2 to 4, 2009, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Don’t wait. Register now!

Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world�s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.

Edited by Michael Dinan


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