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January 17, 2008

Considerations for Wholesale VoIP Resellers

By Mae Kowalke, TMCnet Associate Editor

Service providers seeking to deliver VoIP to as wide a customer base as possible may find that becoming a wholesale VoIP reseller is the way to go. Wholesale VoIP may be sold to both other service providers and to enterprises or residential customers.

Reselling IP telephony as a wholesale VoIP company is becoming an increasingly popular business model. For many companies, becoming a wholesale VoIP provider hits the sweet spot between profit and market control. Any firm with a well-established customer base is a good candidate for reselling wholesale VoIP.
Before embarking on becoming a wholesale VoIP reseller, there are of course some important factors to consider. One of these, of course, is from what company the VoIP will be purchased. Picking the right partner can mean the difference between success and failure in the VoIP market, which tends to be quite competitive.
One thing the provider should offer is high-quality voice signal. Quality of Service (QoS) gets written about a lot because it’s important; even very low rates won’t attract many customers if the service itself is sub-par. The provider chosen should offer back-up system in place along with 24/7 live support.
The robustness of features associated with the wholesale VoIP offering should also be considered. Is it a basic service only, or are there advanced features that differentiate it and will appeal to a broad customer base? Differentiation is very important in this competitive market.
Becoming a wholesale VoIP reseller is not a decision that should be taken lightly. It does, however, offer the potential of being very lucrative if done right. To learn more, please visit the Wholesale VoIP channel on, brought to you by Dalcom Telecom (News - Alert).

Mark your calendars! Internet Telephony (News - Alert) Conference & EXPO—the first major IP communications event of the year—is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!

Mae Kowalke is an associate editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Mae’s articles, please visit her columnist page. She also blogs for TMCnet here.


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