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Next-Gen Service Provider: January 07, 2009 eNewsletter
January 07, 2009

Verizon Bundles Help Consumers Meet '09 Budgets

By Stefania Viscusi, Assignment Desk Editor

With the continually deteriorating economic conditions, a number of consumers are now revising their budgets for 2009 and finding ways to cut down on costs.
In a bid to bring even more value to their customers, Verizon has announced new triple- and double- play bundles for their High Speed Internet and DIRECTV customers.
The triple-play and double-play offers feature voice, high-speed Internet and TV service and allow consumers to choose only the services they need.
Bundles can be beneficial as providers offer discounts and incentives to customers purchasing more than one service from them. They also offer the convenience of a combined bill and only one company contact for all the services.
Verizon's (News - Alert) newest offer includes the ability for consumers to have access to High Speed Internet, Verizon Freedom unlimited nationwide (local and long-distance including calls to Canada and Puerto Rico) and DIRECTV video service provided through Verizon.

New triple-play bundles start at $79.99 a month for 12 months while the double-play bundles start at $49.99 a month for 12 months.
"Our voice, Internet and video bundles are already a great buy for consumers, and we have added even more value," said Susan Retta, Verizon vice president for consumer product management. "We've bundled together our most compelling services and made budgeting for 2009 much simpler with our value-oriented offers."
In addition to the new bundle offerings, Verizon has also announced new lifetime-guaranteed high-speed Internet prices to further assist consumers in keeping their bills low, without having to sacrifice their broadband connections.
According to the company, new Verizon customers who subscribe to a two-year plan between now and February 21, can keep the same cost for as long as they keep the service.
"Reliable, value-oriented Internet access service will continue to be extremely important to consumers in 2009," said Retta.
"In this challenging economy, consumers need broadband more than ever to stay connected, seek good deals online, and start new home-based businesses or even search for jobs. Verizon's DSL-based High Speed Internet service remains a very popular solution for consumers."
Back in November, Verizon announced  3Q 2008 revenues grew 4.1 percent with quarterly revenue increasing by 1.2 percent as well as an ARPU that grew 12.8 percent, a rise the company attributes to the demand of their FiOS (News - Alert) services.
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Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi


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