August 13, 2008
PacketVideo: Video on a Cell Phone Turns 10
By Raju Shanbhag, TMCnet Contributing Editor
PacketVideo (News - Alert) (PV), the multimedia software company responsible for many mobile industry firsts, has reached a major milestone this month. The company was founded in 1998 and became the first company to put video on a mobile device.
PV has pioneered many firsts in the mobile industry which includes the first demonstration of streaming video over a 2G mobile network in 1999. This was followed by various related trials on 2.5G and 3G networks. PV was first to power devices with rich, interactive media features on multiple platforms including Symbian, Windows Mobile, and Linux. QTV, the media player of the majority of Qualcomm (News - Alert) chipsets, is also powered by PV software.
With the help of Windows Media, MP3, and AAC audio formats, PV became the first company to offer over-the-air media file downloads. With the help of Media Transfer Protocol (MTP) and WMDRM-10 for Verizon (News - Alert) Wireless and NTT DoCoMo, PV has also enabled sideloading from PCs to mobile phones. PV provided the first full-featured mobile Internet movie player for NTT DoCoMo (News - Alert) in 2007.
Orange continues to differentiate its rich TV services PV's innovative technologies and features and provides features such as progressive downloads, fast channel switching and time shifting.
After achieving all these industry firsts, the company is currently focused on extending the mobile media services it enables to the consumer's home, and its landmark PVConnect(TM) media server software does just that. The company’s connected home software solutions are embedded on many consumer devices and sold directly to consumers under the TwonkyMedia(TM) brand name. The company has partnered with companies such as Cisco (News - Alert)/Linksys, Buffalo, HP, LaCie, Terratec, Loewe and more to achieve this.
“We always believed in the potential in mobile entertainment that could be enjoyed anywhere, any time and on any device,” said Jim Brailean, Ph.D., PV's co-founder and CEO. “Remember, 1998 was an era when mobile phones had monochrome screens with room for 16 speed-dial numbers. People thought we were crazy, but we knew our software solutions would make it easy for handsets to become less about voice and more about the mobile lifestyle, especially mobile media.”
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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.