Many IP solution vendors have recently shifted—perhaps added is a more appropriate terms—their focus to the SMB (small to mid-size business) space, while many others have been selling to SMBs for years. So it is not uncommon for vendors to market their wares to the SMB and large enterprise spaces. What is more uncommon, however, is a vendor that sells IP networking equipment to large enterprises, SMBs, SOHOs, and consumers—successfully.

 

D-Link is among the few that have created successful product lines for the many varied business types. But, in order to continue to be successful, it (as any vendor must) has to continue to build its channel and partner relationships to ensure it is gaining as much exposure as possible

 

In order to continue to compete against a host of business communications solution providers, D-Link has now agreed to a distribution agreement with Westcon Group, which specializes in converged networking and security solutions. According to the companies, Westcon will specifically sell D-Link’s xStack networking products through

its North American VAR network.

 

“This agreement is a key component to our aggressive program of providing distributors and their solution providers serving the enterprise market with complementary solutions at the most competitive prices possible,” said Keith A. Karlsen, executive vice president of D-Link Systems.

 

D-Link’s xStack line includes a selection of Layer 2 and Layer 3 switching products targeting the enterprise. The xStack products include Ethernet and high density Gigabit solutions, all of which incorporate advance QoS and security features. The product set also includes wireless alternatives, which allows for increased mobility with the enterprise, increasing productivity and limiting down time. The D-Link solutions are priced to compete with other enterprise class solutions.

 

The companies expect the combined strength of the D-Link product line and the Westcon network of resellers, systems integrators, and dealers to provide a significant boost for each. In particular, they envision the D-Link products to fit well with the Westcon customers that have a specific need for convergence and security products — and require solutions that can easily be integrated with other next generation technologies.

 

“We see the addition of D-Link as a complementary solution to our established vendors and look forward to helping them uncover greater opportunities moving forward,” said Jeff Smith, vice president and general manager of Comstor, a division of Westcon Group.