ESilicon Chooses Oracle CRM on Demand for Efficiency, Knowledge

By David Sims, TMCnet Contributing Editor

In order to improve security and data access along with new reporting and integration goals, Oracle (News - Alert) officials said, eSilicon Corporation, an independent semiconductor Value Chain Producer (VCP), recently implemented Oracle CRM On Demand.

"Our deployment of Oracle CRM On Demand already delivers improved security and opportunity management, which we initially identified as the key goals to achieve," said Gino Skulick, eSilicon's VP Worldwide Sales, adding that the company looks forward to tightening the integration with other applications.

“The core of eSilicon's Oracle CRM On Demand deployment is focused on a smarter use of security and opportunity management to increase efficiencies within teams and knowledge across the organization,” Oracle officials said, adding that eSilicon transferred all data from their former CRM application to Oracle CRM On Demand for the first phase, including “a tightening of security and a seamless transition of similar forms.”

Recently, TMC (News - Alert) had the news that eSilicon announced the availability of production-proven eFlex content-addressable memory (CAM) cores and eFlexCAM compilers, developed to support applications such as network switches, routers, gateways, firewalls and web servers.

CAMs provide ultra-high-speed table-lookup functionality for high-speed searches required for packet processing in communications applications. While binary CAMs (BCAMs) are useful in applications that require matching an exact pattern in the table, ternary CAMs (TCAMs) are useful in applications that require multi-dimensional matching with wildcards.

ESilicon previously struggled with limited alerts and workflow to monitor and notify users of any field-level changes, company officials say. With Oracle CRM On Demand, they report being able to configure and customize designated alerts in order to increase the flow of information and knowledge throughout the organization.

In addition, eSilicon programmers needed to “customize layout changes and web applets in their previous system,” Oracle officials said, adding that “Oracle CRM On Demand eliminates the need for additional resources so even business users, without any training required, can easily make these changes.”

(source: http://outbound-call-center.tmcnet.com/topics/hosted-call-center/articles/112983-esilicon-chooses-oracle-crm-demand-efficiency-knowledge.htm)