October 28, 2010
Customer Service Social CRM Roundtable Hosted by BluewolfBy Madhubanti Rudra, TMCnet Contributor The cloud computing expert, Bluewolf recently hosted a free roundtable breakfast on “Customer Service in a Social CRM World,” on Oct. 27, in Menlo Park, Calif. Consisting of what the company calls “a global pack of experts,” Bluewolf is committed to help its clients attain agile business transformation. Bluewolf takes pride in its success in bringing cloud computing to life for thousands of clients worldwide through its Agile (News - Alert) Business Transformation framework. The company’s services include, demand generation to close, channel strategies to customer care, to IT resourcing and remote managed services. Bluewolf has helped thousands of customers with implementing cloud computing solutions. Some of the Bluewolf customers include, Time Warner (News - Alert) Cable, ADP, Dow Jones and Company, United Way and Chevron. The company is focused on helping enterprises make the customer life-cycle more responsive and is a leading salesforce.com partner. At the event, some of the well known industry experts shared their views on the hot industry topics. Mary Mieure of Sunquest Information Systems, Inc., kicked off the event and shared her “in the trenches” story of how she transformed customer service in less than 14 months. Along with Sunquest, experts from Bluewolf and salesforce.com discussed about the following topics: Strategies of where and when to integrate social media platforms (Twitter and Facebook (News - Alert)) into your customer strategy The how and when of managing customer handoffs and interactions with partners Delivering on the promise of customer "self-service" while providing a superior customer experience “Customer support is not about managing service and support problems, but about delivering responsiveness to customers, increasing loyalty, and ultimately transforming your customers into advocates for your business,” said Greg Kaplan, managing director of Bluewolf, in a statement prior to the event. It should be worthwhile to mention here that Bluewolf also sponsored TechAmerica's David Packard Medal of Achievement and Technology Innovators 52nd Annual Awards dinner, held earlier this month. The event honored Marc Benioff (News - Alert), Chairman and CEO of salesforce.com. “As a leader and innovator in the technology industry, we at Bluewolf are proud to sponsor the David Packard Medal of Achievement, recognizing outstanding individuals in the industry, such as Marc Benioff,” said Eric Berridge, principal and cofounder of Bluewolf, in a statement announcing the sponsorship. Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page. Edited by Jaclyn Allard |