SAP AG, RIM Announce CRM Access

SAP (News - Alert) AG and Research In Motion have announced the availability of a product that provides customers with access to the SAP Customer Relationship Management on BlackBerry (News - Alert) smartphones. 

 

The new BlackBerry Sales Client for SAP CRM is now available from RIM, giving sales reps access to customer information in SAP CRM with basically the experience they get from BlackBerry smartphones.

 

Officials of both firms say the product uses the security, management capabilities and efficiency of the BlackBerry Enterprise Solution, as well as "a number of innovations for mobile CRM."

In just one or two clicks, users can gain access to up-to-date client information from a BlackBerry smartphone, including contacts, sales leads and logged activities. This seamless and intuitive CRM experience is made possible through deep integration between the SAP CRM application, the BlackBerry Sales Client for SAP CRM and core BlackBerry smartphone applications.

It can also push customer data updates in the SAP CRM system to the user, as well as push sales leads to the sales representative's BlackBerry smartphone inbox with one-click access. Needless to say it enables people's “CrackBerry” habits by providing contacts and account information continuously on them as well, and a local cache system allows access to certain information even if the user is outside of network coverage.

 

Securitywise, it has end-to-end encryption for customer information, whether stored on a BlackBerry smartphone, in transit or in the SAP CRM application. IT administrators can also deploy the BlackBerry Sales Client for SAP CRM to users over the air.

 

Earlier this week, TMC reported that 3i Consulting, a developer of mobile products for the SAP platform, announced the availability of an Employee Self Service portal designed for the SAP ERP and BlackBerry platforms.