CRM, When Free, Proves Attractive: SalesPush Officials

News flash: Customers like free stuff.

 

London-based SalesPush.com, a vendor of free sales process CRM software, says it has signed up 76 new corporate clients in its first month of operation.

 

These customers “originated from 28 different countries, and the key sectors were media, IT, telecoms and finance,” company officials say, adding that “of especial note is the fact that the average time from registration to completed set up was just 1 hour 30 minutes.”

 

Company officials also said these customers “appear to have been attracted to SalesPush’s free basic edition, which is both easy to use and 100 percent cost free.”

SalesPush.com CEO Mark Donkin said the rate of take up “has exceeded our expectations when we launched the product. It seems that the economic slowdown is really having an impact on corporate spending decisions.”

Donkin says most SMEs, in particular, are paying too much for CRM systems “often simply not adopted by large segments of the workforce. We think that free to use systems like SalesPush.com are striking a chord because they add value immediately without the need for costly consultants and the paraphernalia which come which more complex products.”

 

This is very much a personal belief of Donkin’s, who wrote on his company’s News Forum earlier this month that the global economic slowdown will end an era of ever more complex and expensive corporate software products: “Large software companies have made a good living over the past 20 years selling ever more complicated software products, for ever more inflated prices.”