Study Shows Innovative UI/UE to Drive Smartphone Growth in China

Research and Markets latest report, “Revolutionary UI/UE Will Drive Smartphone Growth in China,” shows rapid development of smartphones in 2007. The research has identified mobile Internet and GPS to be the most important functions attracting users and speaks about the trends that drive the smartphone market from 2007 through 2008.

 

With its unique user interface (UI), user experience (UE), and business model, Apple’s iPhone (News - Alert) significantly impacted the smartphone market worldwide and especially the Chinese smartphone market.

 

The iPhone not only created a storm with its features but, according to the research firm, has also set a standard for users’ expectation of entertainment smartphones. In fact, there have been a number of 'me too' products in the market and with several iPhone-like models appearing recently.

 

Over the next two years, China’s entertainment smartphone market will see plenty of new models with this type of UI/UE, enabled by a touchscreen, and having acceleration and proximity sensors technologies.

 

The author of “Revolutionary UI/UE Will Drive Smartphone Growth in China,” conducted a Web survey in May 2008 to get a clearer picture about Chinese consumer attitudes toward smartphones including the iPhone. The survey collected valuable information about Chinese customer interests, usage patterns, and emerging trends in smartphones.

 

Research and Markets’ latest report includes a review of the survey results and analyses current/potential customers and user segments in China’s smartphone market. The report especially focuses on patterns of usage and consumer concerns and also gives an overview of the OS market.