Telemarketing� & Call Center Solutions™ is pleased to announce the recipients of its fifth-annual MVP (Marketing Via Phone) Quality Awards. Each of these 41 companies has demonstrated, through its MVP Quality Award application and essay, a true commitment to high ethical standards, stringent policies and challenging goals. Each of the award recipients is involved in a quality process that stretches from its human resource development to its implementation of technology to improve quality to taking a leadership role in promoting a positive public image of telemarketing, and more.

All 1997 MVP Quality Award applicants were rigorously judged by a 20-point set of criteria and given a score from 0 to 5 for each point. Eighteen of the 20 points were based on the essay portion of the application, where entrants were instructed to compose an essay of no more than 2,000 words which described a specific telemarketing program and its results (25 percent of the essay’s judging value), and explain its overall policies and procedures, including human resources, technologies, customer services, ergonomics and public image that are used to establish, sustain and measure their quality (75 percent of the essay’s judging value). Applicants were also judged on the critical questions section of their application, and on the appearance of their submission and evidence supplied to support the information contained in their essays.

Judging the applicants was an arduous task, and scores were not given lightly. Judges were required to not only assign a numerical value to each evaluation point, but also cite a reason and evidence from the application for the score. Top-scoring companies were then divided into application categories, as determined by the application described in their essay.

As in past years, it is an understatement to say that we were truly impressed by the detail, exacting measures and genuine all-out effort put forth by our award winners to achieve the ideals of quality in their call centers and in the practice of telemarketing, human resource development and customer services.

It is also important for you to know that we learned through the winners’ essays that there are countless individuals within these organizations whose combined efforts and teamwork have contributed to elevating their companies’ marketing via phone practices to the forefront of the industry. To all of you, our congratulations.

Below is a list of the 1997 MVP Quality Award Winners and the categories of their entries. For contact information and a brief description provided by each company, please click on that company’s link.

Investors Group
Inbound Business-to-Consumer

IQI, Inc.
Outbound Business-to-Business

The Product Line, Inc.
Integrated Inbound/Outbound Business-to-Consumer

Unitel Corp.
Inbound Business-to-Business

World Access Service Corp.
Inbound Business-to-Consumer

TeleSpectrum Worldwide, Inc.
Outbound Business-to-Consumer

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SILVER AWARD WINNERS

APAC TeleServices, Inc.
Inbound Business-to-Consumer

Consolidated Market Response
Inbound Business-to-Consumer

Harte-Hanks Response Management
Integrated Inbound/Outbound Business-to-Business

Impact Telemarketing, Inc.
Outbound Business-to-Consumer

InfoPlex Corp.
Outbound Business-to-Business

King TeleServices
Integrated Inbound/Outbound Business-to-Consumer

MarCom Technologies
Integrated Inbound/Outbound Business-to-Consumer

ProMark One, An IDRC Company
Outbound Business-to-Consumer

Regency Communications
Outbound Business-to-Consumer

RMH TELESERVICES, INC.
Outbound Business-to-Business

Ron Weber and Assocs., Inc.
Outbound Business-to-Consumer

The Signature Group
Integrated Inbound/Outbound Business-to-Consumer

SITEL Corp.
Inbound Business-to-Consumer

Sprint TELECENTERs, Inc.
Outbound Business-to-Consumer

TELEMARKETING CONCEPTS, INC.
Outbound Business-to-Business

UST, Inc.
Integrated Inbound/Outbound Business-to-Business

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BRONZE AWARD WINNERS

Dakotah Direct, Inc.
Outbound Business-to-Consumer

DMS Direct Marketing Services, Inc.
Outbound Business-to-Business

FirstCall Communications, Inc.
Outbound Business-to-Consumer

Intek Information, Inc.
Outbound B-to-B and B-to-C

Inter-Media Marketing
Inbound Business-to-Consumer

ITI Marketing Services, Inc.
Inbound Business-to-Consumer

SPS TeleServices
Inbound Business-to-Consumer

Tele Business USA
Outbound Business-to-Business

TeleMark, Inc.
Inbound Business-to-Consumer

The Telemarketing Company
Outbound Business-to-Consumer

TeleQuest Teleservices
Outbound Business-to-Consumer

TeleRep
Inbound Business-to-Consumer

West TeleServices Corp.
Integraed Inbound/Outbound Business-to-Consumer

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