Fifth-Annual MVP Quality Gold Award Winners
InfoCision Management Corp.
Outbound Business-to-Consumer
InfoCision Management Corp. (IMC) conducts fund raising for nonprofit organizations and is
also a leader in direct-to-consumer sales and business-to-business applications. IMC is
organized into five separate division so that each can focus on a unique expertise in a
highly targeted niche. The divisions include: 1.) Nonprofit Fund Raising; 2.) Religious
Fund Raising; 3.) Political Fund Raising; 4.) Residential Volunteer Recruitment; and 5.)
Direct Marketing. IMC currently operates one inbound/outbound, call-blended phone center
and eight outbound telephone centers in four locations. IMC stays focused on the company
mottos of “Commitment to Excellence” and “Whatever It Takes” by
recruiting communicators totally dedicated to the specific type of phone calls each
division specializes in.
For more information, call 330-668-1400 or see www.Infocision.com.
Investors Group
Inbound Business-to-Consumer
Investors Group Inc. (IG), a leader in the Canadian financial teleservices industry, is
based in Winnipeg, Manitoba, Canada. For more than 70 years, IG has helped Canadians build
long-term financial security and now offers a wide range of mutual funds and other
investment products such as mortgages, insurance and Guaranteed Investment Certificates.
IG has 99 financial planning centers and a sales force of more than 3,300 representatives
serving more than 900,000 clients. Investors Group is the largest manager of mutual fund
assets in Canada, with $29.9 billion in assets under management at June 1997.
For more information, call 800-328-6488 or see www.investorsgroup.com.
IQI, Inc.
Outbound Business-to-Business
Based on the principles of Integrity, Quality and Innovation, IQI, Inc. was formed late in
1996 by the merger of Edward Blank Associates and Lexi International. This synergistic
partnership combined the size and long-term consumer telemarketing experience of EBA with
the sophisticated database and business-to-business expertise of Lexi. In July 1997,
InterServe Services Corporation, an industry leader in inbound and market research
services, was acquired by IQI. Additional expansion through both acquisition and build-out
is planned and capitalized. IQI is now staffed with more than 5,500 employees at more than
20 locations throughout North America. IQI offers a wide range of direct marketing
solutions, including: outbound telemarketing, inbound call programs, multilingual
services, facilities management, market research and data services.
For more information, call 800-840-4243.
The Product Line, Inc.
Integrated Inbound/Outbound Business-to-Consumer
The Product Line, Inc. (TPL) was founded in October 1982 as a direct response service
agency for national advertisers. TPL’s singular objective since its inception has
been to provide high-quality service for its clients’ communication needs with their
customers. Toward that goal, TPL has created systems, procedures and the right mix of
talented individuals, to assure that its customers receive the exact level of quality and
professionalism they require. The Product Line began as an inbound call center. Today, TPL
provides not only inbound and outbound services, but a full array of services including
Internet transactions and fulfillment services.
For more information, call 303-671-8000.
TeleSpectrum Worldwide, Inc.
Outbound Business-to-Consumer
TeleSpectrum provides direct marketing and teleservices solutions to major companies in
industries such as telecommunications, financial services, utilities, consumer products,
pharmaceutical, health care, insurance and high technology. TeleSpectrum currently has 30
call centers throughout the U.S. and Canada, 3,600 workstations and 7,500 associates who
support our more than 200 clients.
For more information, call 888-343-9870 or see www.telespectrum.com.
TeleSTAR Marketing, Inc.
Inbound Business-to-Consumer
TeleSTAR Marketing, Inc., founded in 1992, is a full-service inbound/outbound call center,
employing over 170 people and generating annual revenues that exceed 2.9 million dollars.
Currently there are 77 positions, 38 of which have inbound/outbound capability. Projects
undertaken cover a wide scope, including; generating leads for a foreign country
interested in attracting American business; subscription renewals for TV Guide; selling
upgrades for cable TV systems; conducting surveys for utilities; political campaign work;
handling television, newspaper, magazine and direct mail response calls; providing
customer service and help desk services; and seminar registrations.
For more information, call 610-891-7100 or see www.telestarmktg.com.
Unitel Corp.
Inbound Business-to-Business
Unitel provides inbound, outbound, integrated, IVR, Web interactive, business-to-business
and business-to-consumer teleservices, as well as mail, fax and Internet fulfillment.
Unitel has developed an expertise in the “challenging” assignments that require
market-leading technology, attention to detail, superior teleservices representatives and
strong supervision. Examples include complex customer service, technical support,
sophisticated business and consumer sales, technical support and Internet-based
interactive programs.
For more information, call 800-425-0000 or see www.unitelcorp.com.
World Access Service Corp.
Inbound Business-to-Consumer
Headquartered in Richmond, Virginia, World Access is the largest full-service insurance
administration and assistance organization in the country, generating more than $75
million in sales. Its services cover more than 60 million people worldwide, in five
business markets — travel, financial services, health care, international and call
center. World Access is an inbound service provider, servicing the customers of more than
120 client companies. Our core capabilities include customer service, claims processing,
travel assistance and medical assistance. World Access is a multilingual, quality-oriented
service provider, employing 300 people and operating 24 hours a day, 365 days a year.
During 1997, we will handle 1.5 million inbound telephone calls, 58,000 claims and 47,000
assistance cases. Our strengths lie in our information and telecommunications systems,
international provider networks and complete utilization of total quality management
principles.
For more information, call 800-999-6883.
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