February 23, 2013
CloudTelephony Bridges the Experience Gap for Telecom Operators
By Susan J. Campbell, TMCnet Contributing Editor
The buzz surrounding the cloud is about to get louder as telecom operators recognize a growing source of new revenue. While most have offered cloud-enabled data services as part of their portfolios, a lack of understanding and experience in this area on how cloud solutions can solve customer problems ensured revenue opportunities remained stagnant.
According to this release, the high expenditures required by dedicated platforms installed in-house or pay-per-use offers that weren’t really pay-per-use provided by cloud enablers also crippled opportunities for telecom operators. As a result, plans to enrich cloud offers with voice services fell flat.
To offer a positive turn, the DIALOGA GROUP plans to showcase its CloudTelephony offer at Mobile World Congress (News - Alert). This solution designed specifically for telecom operators will extend call analytics, agent management, call center solutions, call recording, dynamic call control monitoring, ACD, IVR, queue management, conferencing, text-to-speech, unified messaging, virtual number service, multi-lingual natural language recognition, billing, predictive dialer, voicemail and more.
The DIALOGA GROUP positions its offering as viable and beneficial for telecom operators hoping to generate revenue opportunities through cloud computing. The four key advantages touted with CloudTelephony include a financially attractive offer as it exists as a true pay-per-use, managed services business model; easy integration as it seamless works with any service already in place; easy manageability from a secure interface that allows converged self-provisioning, management and reporting; and reliability as it does not function as another hosted PBX (News - Alert), but instead a value-added service.
In fact, the CloudTelephony platform stays at the border of the telecom operator’s network, delivering complete provisioning and support. Plus, DIALOGA GROUP brings more than 15 years of experience to the table, bridging the knowledge gap telecom operators struggle with to extract revenue opportunities from cloud services.
By leveraging this service, telecom operators can extend their brand in the market, serving a broader base and acting on opportunities that were once out of reach. This value-added service will allow for the extension of capabilities and functionalities that were in demand, but truly out of reach. Now, operators can leverage a clear competitive advantage without investing further in their infrastructure or purchasing services they cannot support.
As thousands of companies of all sizes seek to enhance customer interactions through value-added services, operators able to act on those demands will eliminate the third party competitors serving customers where they previously had a gap. Whether the demand is for the hosted IVR, call analytics or other value-added services, operators will be better positioned for more aggressive marketing efforts.
Edited by Stefania Viscusi