Geko Direct, an independent B2B mobile phone broker has chosen Amcat, a provider of customer care & interaction solutions to supply with its Contact Centre Suite. Amcat’s solution will improve Geko’s outbound and inbound lead generation at its new dedicated offices.


Geko wanted to update its IT infrastructure to support its dramatic growth and selected Amcat for the wide range of functionality that its Contact Centre Suite product provides.

The mobile phone broker will leverage Amcat Contact Centre Suite’s in-built call recording capabilities to meet the latest regulations introduced by the mobile network operators. Amcat’s digitized recording will enable Geko to archive calls that can be retrieved easily for analysis.

Geko reportedly meets all the Ofcom rules over recommended drop rates and all its calling lists are TPS cleansed.

Amcat system integrates fully with Geko’s central GoldMine contact management solution. Goldmine solution handles all aspects of customer relations such as appointment setting, order and dispatch, as well as on-going customer care.

“We now have over 50,000 SME customers and much of our revenue comes from repeat business. It is therefore essential that we have on-screen access to all customer information,” said Managing Director at Geko, Dave Carter in a press release.

“The Amcat system enables us to pull up details from our central database and update these in real-time. It also enables us to schedule calls to existing customers at set times throughout the year,” he added.

In future, Geko plans to open a B2C division using Amcat technology.

Last week, Amcat won a TMC Labs Innovation Award for its product Contact Center Suite described as “a comprehensive call center solution that offers IVR, ACD, CTI, workforce management, predictive dialing, voice recording, multichannel contact (e-mail, fax, SMS, Web) and IP contact center functionality all rolled into one.”

Now in their seventh year, TMC Labs Innovation Awards recognize innovation being bought to market in the contact center space. The award distinguishes products and services that are unique and help to carve a new market niche or start a trend.

For more information, visit Amcat or Geko Direct.

---------

Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.