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Last Updated: 1:00 AM EST - Sep 28, 2016

Pervasive Intelligence: IoT Human-to-Machine and M2M Interaction Challenges
By: Special Guest
Current trends point to the emergence of a fantastic future in less than a decade.

CRM Outfit ProsperWorks Attracts $24M
By: Paula Bernier
Forty-seven percent of CRM implementations are rated as failures due to lack of adoption. That's because few people enjoy using these systems, which tend to be clunky, says Jon Lee, co-founder and CEO of ProsperWorks. So Lee, …

Zynga Shakes Up its Marketing with a Seasoned New Hire
By: Steve Anderson
Zynga hasn't exactly had the greatest run as a game maker, with frequent accusations of plagiarism and general chicanery tossed in its direction. When Penny Arcade portrays you as an angry dog named Lord Zyngis, it's seldom good, …

Walkbase Launches IoT Solution for Marketers
By: Andrew Bindelglass
Yesterday, on IBM's THINK Marketing site, Walkbase announced the release of the Walkbase IoT Platform for Retail, a new solution that marketers can leverage to personalize the customer experience within brick and mortar retail locations. Walkbase's IoT solutions …

Will Disney Make Twitter the Happiest Social Media on Earth?
By: Alicia Young
To get back on their feet, Twitter is reportedly seeking an acquisition deal that would value them at $30 billion. There are a few contenders already, and Disney is contemplating throwing its hat into the ring as well.


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