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Don't let your fast-paced job keep you from the very wealth of knowledge that is the foundation for your success. We've compiled some of last month's most important content right here for your perusal. So, without further ado, let's take a look at the key items that the Mad Marketer, your primary source for news about all things marketing, has gathered for you:
11/27/2015 3:07:26 PM
In the first part of this article, we outlined how and why millennials will be the next vital target for content marketers. We also discussed how traditional advertising methods are unlikely to work on this new generation, and that the key to successfully marketing to millennials may be through their smartphones. In this concluding half, we will discuss some specifics of doing just that.
11/27/2015 2:50:05 PM
Children-friendly Wearables for Good is what UNICEF, ARM and frog are calling both Khushi Baby and SoaPen, winners of the 2015 Wearables for Good Challenge. Each team, led by joint collaborative Indian-US teams, will have their designs come to life through manufacture, mentorship and a $15,000 prize. Earlier this month, winners were named for the May 2015 launch of The Wearables for Good competition.
11/27/2015 8:04:00 AM
The data center is changing thanks to innovation in virtualization, optical, cloud and of course the IoT-to name a few factors. As we see in the Transforming Network Infrastructure Community, this 'transformation' is happening at a breakneck pace. So with Friday upon us-as we in the states recover from the gluttony that is Thanksgiving-there is no better time than the present to take a look at the week that was: time for the Week in Review.
11/27/2015 8:00:00 AM
Ericsson and Orange have announced that together the two companies have launched a trial of optimized, low-cost, low-complexity devices and enhanced network capabilities for cellular IoT over GSM and LTE.
11/27/2015 7:35:00 AM
New word from Needle says that three out of four holiday shoppers will experience significant levels of stress this year, and total stress is actually outpacing a lot of more familiar holiday pain points.
11/27/2015 7:30:00 AM
Welcome to the FSMAInfo Week in Review, where we will run down the big stories from the last week for those of you who haven't had a chance to keep up with us daily. Here on, we aim to be the best resource for supply chain logistics companies trying to ready for full implementation of the U.S. Food Safety Modernization Act (FSMA).
11/27/2015 7:15:00 AM
Well, IoT Evolution World, it's been a happy holiday week for our U.S.-based folks, and a nice week for all you others, too, I hope. IoT Evolution Expo planning is rocking the Casbah and we're getting very excited for Florida. We added 40 new speakers this week, so click here to check out this great faculty. If you want to get in on the action, hook up with Matt Gleeson, our Biz Dev maestro.
11/27/2015 7:10:00 AM
Alright, Unified Communications Headsets readers. It's time to peel off the couches, lock ourselves in a room far from the in-laws, and get a grip on both our sanity and the past week in the Unified Communications Headset industry.
11/27/2015 7:05:00 AM
More and more companies are taking on network functions virtualization (NFV), thanks to a string of positive benefits that the technology commonly offers. Yet even as companies put in NFV operations, there's a new understanding that this technology has some drawbacks. Some key hurdles remain to be overcome, and companies are looking at ways to do that while maintaining the edge these services offer.
11/27/2015 7:03:00 AM
Even during a quiet holiday week, web-scale networking was in the news recently, and we have some of the highlights.
11/27/2015 7:00:00 AM
Have you ever been to the Dallas Fort Worth International Airport (DFW) and found it difficult to find your gate or the rental car facility? There's an app for that.
11/27/2015 7:00:00 AM
This was a prolific week for us editors at Cloud Contact Center Zone. We've reported on, analyzed, and contextualized this week's slew of annual reports, and that's meant a whole barrage of articles. If you haven't kept up with all of our reporting, don't worry; that's what the week in review is for. So relax, bust out of that lingering Tryptophan food coma, and get ready for the biggest trends in the cloud contact center industry.
11/27/2015 7:00:00 AM
The next generation of digital services is here, providing innovative and exciting means of engagement for the user while offering providers new avenues of revenue. As we sit with our Thanksgiving leftovers, still recovering, no better time than the present to take a look at the week that was in digital services: time for the Week in Review!
11/27/2015 6:55:00 AM
It was a short week for business in the call center industry, but there was still no shortage of news. Let's jump in.
11/27/2015 6:30:00 AM
Analytics and Big Data have made their impact felt in industry, from the contact center to the mom & pop store around the corner the benefits are invaluable. As make our way toward the weekend-and here in U.S. continue to recoup from the eating festivus that is Thanksgiving-there is no time better than the present to take a look at the week that was: time for the Week in Review.
11/27/2015 6:05:00 AM
Those businesses differentiating themselves now through innovative IoT applications will have a significant advantage over their competitors.
11/27/2015 12:00:00 AM
The IoT is a simple beast, really. Plug smart device A into cloud B and try your best to make sense out of what you find, while keeping evildoers from finding it too. So what's all the fuss about?
11/25/2015 3:36:56 PM
Jabra is one of those companies whose name is immediately associated with a particular product. In this case it is the futuristic and ergonomically designed headsets the company makes. While the headsets are synonymous with hands free operations for mobile phones and music players, the company has been making inroads in the unified communications (UC) segment. But not everyone likes to use a headset, and Jabra has decided to address these customers with the new Jabra Handset 450, which is now available at IP Phone Warehouse.
11/25/2015 3:12:09 PM
Customer support excellence is a necessary goal. Customers are far less loyal than they once were, and they have many other options if a company doesn't please them.
11/25/2015 3:05:00 PM
Today, the promise of Internet of Things is moving from science fiction to reality. However, IoT is at the very early stages of maturity.
11/25/2015 2:50:30 PM
With the IoT evolution in full swing, it's interesting to see applications, like Uber, that are part of the IoT ecosystem but don't use any additional hardware.
11/25/2015 2:46:56 PM
VC friends in the past always told me they never want to be pioneers, because pioneers get shot. But what happens when you are a pioneer and the colonists settle in around you?
11/25/2015 2:44:58 PM
Has anybody ever asked you to remember a certain event, and you reply that you can't even remember what you had for lunch yesterday?
11/25/2015 2:43:10 PM
The media is overflowing with IoT predictions, specifications, and announcements about low-power wide area networks being deployed in many countries.
11/25/2015 2:41:39 PM
Numerex arrived on the machine-to-machine communications scene well before the popularization of the terms M2M and the Internet of Things.
11/25/2015 2:37:09 PM
The vast majority of machine-to-machine devices in place today rely on 2G cellular networks for their connectivity.
11/25/2015 2:33:55 PM
A key enabler for IoT is the development of next-generation sensors that provide a wealth of quality data from which to build new applications and capabilities.
11/25/2015 2:32:33 PM
If you follow the Internet of Things space, you may have noticed all the talk lately about low-power wide area networks.
11/25/2015 2:29:53 PM
As the world becomes more intelligent, IoT-enabled building automation systems are a natural progression of this. It doesn't make sense to connect and integrate cities, home automation, and traffic systems and then not make buildings just as intelligent.
11/25/2015 2:28:35 PM
I love how readily the health care industry has taken to the IoT. You folks are leading the way in both enterprise and consumer-facing M2M technology, implementing solutions throughout your infrastructure with the goals of efficiency, cost savings, and most importantly, better patient health.
11/25/2015 2:24:55 PM
In addition to my normal kindness, I think that ranting about someone else's bull stuff gets into ego boosting rather than industry support. I keep my ego in check by constantly trying to learn from much smarter people than myself.
11/25/2015 2:19:03 PM
Applications of the Internet of Things and machine-to-machine technology are broad and wide.
11/25/2015 2:17:30 PM
As more and more states with farming interests (read: most of them) realize that they need to help their local farmers, shippers and storage companies for food products understand what the Food Safety Modernization Act (FSMA) will mean for them.
11/25/2015 2:16:31 PM
WebRTC had a stellar year in 2015, thanks to over $1 billion in funding given to companies integrating it into products and services. This is newsworthy for many reasons, but most notably is this means next year is shaping up to be better than the last in terms of harnessing WebRTC more commercially.
11/25/2015 2:11:15 PM
Recently, Cisco made a big move in the market when it purchased Acano, a London-based startup firm that focused on collaboration tools, particularly those in the Skype for Business, Office 365, and Lync 2013 lines. Cisco's $700 million purchase of Acano was part of an overall acquisition thrust, but new reports suggest that this purchase might bring Cisco and Microsoft closer together.
11/25/2015 2:03:31 PM
The millennial generation is beginning to come of age, and their influence is growing quickly. By 2020, Brooking estimates that one in three adult Americans will be millennials, and five years later, millennials will comprise three quarters of the American workforce. In order to survive and mature, businesses need to be able to appeal to this new generation of consumers.
11/25/2015 2:03:22 PM
Those in the business world know the full value of videoconferencing in terms of speed, accessibility and cost savings. Now it seems that those in the education field are learning as well. A report out of Alaska notes that a local school board will use federal grant money to add videoconferencing capabilities to its communications efforts.
11/25/2015 2:01:30 PM
Locus Traxx Worldwide, maker of real-time temperature and location monitoring of perishable and high-value shipments, announced recently that it has appointed Genesis Fresh as its representative in Poland.
11/25/2015 1:55:29 PM
Even for people who sit between the right and left side of unified communications headsets all day, the concept of burning in those headsets probably comes as foreign. It is a term reserved for audiophiles, so laymen, even those with experience in the practice of using headphones, get left behind.
11/25/2015 1:53:25 PM
Anyone who's been on YouTube lately knows about the rush to monetize video, such that those who make videos for us to enjoy can continue to do so. There's a lot more rush outside YouTube to consider as well, and Ooyala-a Telstra subsidiary-has been in the middle of that fray for some time now. It's recently taken one of its biggest products, Ooyala IQ, out of the bundle in order to give more firms access to it.
11/25/2015 1:08:15 PM
While the Telephone Consumer Protection Act (TCPA), the nation's federal telemarketing and robocall rules may have been put in place to catch scammers, it's increasingly catching a number of very big fish.
11/25/2015 12:38:19 PM
From cost efficiency, to increased flexibility, we're seeing premises-based telephony systems taken over by their hosted counterpart, cloud-based IP systems. Communications and networking services provider Integra is getting on the cloud bandwagon with its latest solution, Integra UC Cloud Voice, which will help businesses streamline their communications in one useful tool.
11/25/2015 12:27:09 PM
A new report from Aspect notes that customers in the U.K. may be soon able to switch power companies with just 24 hours' notice. That's posing a new challenge for utilities, as competition may force improvements in the typical power company customer experience.
11/25/2015 12:11:45 PM
Outages can be caused by many things, some of them more dangerous than others. Case in point: Comcast's Fresno, Calif., facility saw a widespread outage for several hours last week due to an electrical fire.
11/25/2015 12:10:06 PM
Implementing a solution like knowledge base software allows employees to find all of the information they need within seconds.
11/25/2015 12:06:00 PM
The growing global IT security workforce shortage is no secret. As detailed in (ISC)²'s 2015 (ISC)2 Global Information Security Workforce Study-conducted by Frost & Sullivan and sponsored by Booz Allen Hamilton, NRI Secure and Cyber 360-we are looking at a 1.5 million shortfall of trained and certified security professionals by 2019. A key means for closing this gap is the (ISC)² Global Academic Program (GAP) from our community host which recently welcomed The University of Tampa as a new program member.
11/25/2015 11:51:20 AM
With an FCC approval this month for Verizon, all of the Big 4 wireless carriers are planning to roll out Wi-Fi calling services.
11/25/2015 11:36:40 AM
The Food Safety Modernization Act (FSMA) requires the FDA to regularly survey produce and other foods for consumption to check for contaminations, and it recently announced its plans for 2016: Cucumbers and Hot Peppers.
11/25/2015 11:31:28 AM
People working from home out of virtual offices, or just plain home offices, are on the rise with each passing year. Just since 2005, the number has nearly doubled, up 80 percent to encompass 3.3 million employees. Throw in part-time home workers and it encompasses fully 20 percent of the United States workforce. Those planning to join in the fray and take advantage of the numerous benefits should be aware of a few things.
11/25/2015 11:29:30 AM
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