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Internet Telephony's Agent: 2/09/2011 eNewsLetter

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The Opportunities and Challenges for Operators
David Sharpley, senior vice president for marketing and product management, Bridgewater Systems, sat down with TMCnet to discuss some of the company's mobile personalization initiatives. Hear what he has to say about some of the ways operators can differentiate their data services.
Intelligent Branch Solutions for Enterprises, Service Providers and Cloud Applications
In the days of TDM-based PBXs, the Branch Office was the poor-relation in the family, with its own key system or small PBX (without the sophisticated functionality provided by HQ’s main PBXs) or use local PSTN lines. A travesty considering in many cases Branch Offices are the local face to their customers, deserving of the best communications, not the worst.

The era of digital IP-PBXs introduced more sophisticated communications for Branches, but even then VoIP was just used to reduce communications and wiring costs. It did almost nothing to address distributed premise-based equipment or provide integrated applications interworking.

The revolution that provided data center-based communications addressed most of these issues, and provided huge savings in initial and operational costs. Branches were reduced to providing simpler gateway (and supporting) functions, and could be replicated easily.

Now in the days of mature data center-based communications and the move towards Communications-in-the-Cloud, there is an equal revolution in the provision of sophisticated Branch solutions – the era of Intelligent Branch Solutions for both Public and Private Cloud applications.

This White Paper examines the requirements for and use of Intelligent Branches and Gateways and explains how modern communications products can provide scalable and feature-rich communications for:

• Cost-conscious customers with multiple branch offices
• Service Providers seeking to provide highly reliable solutions
• Public and Private Cloud providers seeking a new and highly differentiated service

It also shows how Intelligent Branch Solutions save significant bandwidth to the Branch and explores some of the new features required for next-generation Intelligent Branch solutions.








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