November 15, 2010
You've Got Mail Through AOL's New Project PhoenixBy Ed Silverstein, TMCnet Contributor On the heels of the launch of the new AOL (News - Alert).com and several new local content initiatives, AOL has unveiled a preview of the new AOL Mail, called Project Phoenix. Project Phoenix was designed as an e-mail solution that fits the way consumers communicate today. AOL Mail remains an important part of AOL's business. It represents 45 percent of the page views on the AOL network. "E0mail remains one of the most vital communication tools despite all of the new sites and apps available to consumers today," said Brad Garlinghouse, president of AOL's Consumer Applications Group. "There is still so much innovation to be done in the space and Project Phoenix is just the tip of the iceberg. We see a huge opportunity to disrupt e-mail in a big way. AOL is the company that brought everyone online, and now we're making it simpler and more enjoyable to be there." Project Phoenix users will notice a streamlined design that is visually appealing and intuitive. Other notable features of Project Phoenix include:
In conjunction with the preview, AOL will offer consumers the opportunity to get the e-mail address of their choice by offering more options for name structures and new domains like love.com, wow.com and games.com. The full product will be released early next year, but interested users can sign up now to request an invitation to the beta version. Ed Silverstein is a TMCnet contributor. To read more of his articles, please visit his columnist page. Edited by Tammy Wolf |