October 20, 2008
Thinking Phone Networks to Launch Customer Communications PlatformBy Jessica Kostek, TMCnet Channel Editor Thinking Phone Networks, a software-as-a-service (SaaS (News - Alert)) company announced that they will soon launch a voice and customer communications solutions with business and customer management applications. The “industry’s first” customer communications platform, C3 (News - Alert), integrates voice, instant messaging, email, and web communications, with call center, customer relationship management, support, and business intelligence applications.
"Businesses have historically been forced to manage multiple independent communications and management systems to remain competitive and to be responsive to their customers," says Steven Kokinos, President and CEO of Thinking Phone Networks. "However, the management systems are rarely integrated with the underlying communications technologies. This lack of integration leads to operational inefficiencies, and prevents business managers from getting a complete view over their customers, sales, and support."
C3 handles multiple isolated systems by incorporating sets of communications and management modules on a single hosted platform. Available C3 platform modules include:
"Starting with C3 Voice, our hosted IP PBX offering, we have been building up the platform, module by module," says Derek Yoo, CTO of Thinking Phone Networks. "The platform and module requirements have come from working very closely with our customers across more than 1,000 deployed locations, so there was no shortage of customer input."
With C3, Thinking Phone Networks will allow customers the ability to perform in-depth analysis of their communications and customer management data. Using various management dashboards to summarize data into key performance indicators (KPIs) businesses could utilize that information to make decisions.
In terms of sales managers, customer relationship management data is joined with communications data to show how sales representatives are expending for each dollar of revenue. Call center managers are supported with C3 by combining communications data to show which customers are the most and least profitable.
Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page. Edited by Jessica Kostek |