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January 23, 2008

Allworx Enhances Channel Programs

By Tim Gray, TMCnet Web Editor

Allworx (News - Alert), the small business phone and network solutions company, has been busy implementing upgrades to many of its channels and recently announced a number of enhancements to its channel programs to help authorized resellers improve profitability and enhance margins, while addressing the communications needs of small and medium businesses.

The New York-based company announced two new service offerings in an effort to help resellers deliver more comprehensive solutions to SMB customers that do not have a dedicated IT department, or prefer to outsource their telecom services.

Now, available from Iomega Corporation, are managed network security solutions - such as the Iomega OfficeScreen Firewall and IPsec VPN Service, and the Iomega OfficeScreen Email Security and Spam Defense Powered by Postini.

Both offerings are now certified and supported by Allworx. These products provide a suite of network security, connectivity and email and IM security and compliance services that deliver threat protection against viruses, phishing and spam.

Now available through the Allworx channel, these offerings can be bundled into larger managed services that include voice, email, backup, and support. Iomega's messaging security products are provided in a hosted fashion, so no installation is required and an easy-to-use web interface for end-users and administrators simplifies use and management. Iomega managed services provide expert support, allowing customers to focus on their core competencies, according to Sandra Gault (News - Alert), executive vice president of Marketing at Allworx.

Allworx also announced a partnership with TAMCO (Telecommunications Asset Management Company), an experienced provider of telecommunications and finance solutions highlighted by a unique program called TAMCO Shield. The Shield program will allow Channel partners to provide their customers with more flexibility and control than any other financing option available in the market today.

In a bid to utilize the System replacement guarantee provision of the Shield program customers can replace their current Allworx system (6x, 10x, 24x) with out financial penalty should technology and/or their business needs change. In addition the Allworx's 5-year extended warranty will be bundled into the Shield monthly payment. Resellers can use the TAMCO Shield program to provide more value and less risk for the small to medium sized business owner by addressing concerns associated with acquiring today's complex technology.

In addition to the new managed service opportunities, Allworx also announced today it has extended its successful Reseller Loyalty Program through 2008 and has added an array of new reseller sales tools. These new sales tools include reseller mailer pieces, which can be co-branded and personalized; specific PR and media relations campaigns are available to resellers and new leave-behinds that feature Allworx media coverage. These are designed to help resellers make a favorable impression when demonstrating Allworx solutions on site.

"Strengthening our channel offerings with complementary managed service solutions, innovative pricing alternatives, and attractive loyalty programs for our resellers is paramount to our current, and continued success," said Gault. "Our end-user customers know what they need, and our reseller partners know how to address these needs, so we're doing everything we can to incorporate their feedback, and use it to refine our channel offerings in the best ways possible."

Allworx is at the ITEXPO (News - Alert) in the Miami Beach Convention Center this week. Allworx CEO Daddis will participate in several forums including “Making the Business Case for VoIP.” The focus of the presentation is how enterprise customers looking to make the switch to VoIP can fund their investment, and prove in their VoIP business case, from savings that can be identified in their current telecom spend.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.


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