Orange Picks GENBAND to Deliver SIP-based Communication

By Shamila Janakiraman, TMCnet Contributor

Orange Business Services (News - Alert) – Trading Solutions announced the selection of GENBAND for the delivery of an end-to-end SIP-based communication toolkit for its MPLS-based network that provides services for electronic and voice trading.

GENBAND (News - Alert) develops IP infrastructure and service solutions. Its A2 Converged Application Server has been chosen for the migration to SIP technology for enriching the Trading Community Services portfolio and also improving the communication experience for customers using Orange Business Services - Trading Solutions’ TCSnet, said company sources.

The A-Series Applications Portfolio from GENBAND offers a suite of unified communications or UC functions and enhanced service customization over multiple IP access networks. These applications are expected to provide speed advantages, accuracy, business agility and quick returns on investment.

Also the GENBAND A2 carrier-grade technology will enable Orange Business Services - Trading Solutions to deliver reliable communication services to their clients. It is capable of reducing economic impact of disasters by minimizing network downtime and providing greater disaster recovery capabilities. It includes NetRecova, which re-routes private lines to a back-up site, enabling quick resumption of electronic and voice trading.

In a press release, Pablo Gargiulo, president of Global Sales for GENBAND, said, “We are pleased to support Orange Business Services - Trading Solutions’ mission-critical electronic and voice trading environment with advanced Unified Communications (News - Alert) and SIP-based capabilities.”

“Our market-leading A2 Converged Application Server enables voice and multi-media communications across any IP access network while delivering advanced services such as presence management or accessibility. Real-time services that survive unforeseen network challenges are central to Orange Business Services - Trading Solutions’ offering and these IP services enhance that value proposition by delivering improved network flexibility, reliability and profitability,” Gargiulo continued.

Sébastien Jaouen, head of Trading Community Services for Orange Business Services - Trading Solutions, emphasized that clients’ success is directly connected to how fast their employees can gather market intelligence, communicate information and complete transactions.

This dynamic and complex business environment requires continuous communication throughout the year and across the globe. GENBAND and the new SIP smart turret, Open Trade, will help Orange to provide greater business productivity, cost savings and more flexible working conditions to customers.

(source: http://mpls.tmcnet.com/topics/mpls/articles/111575-orange-picks-genband-deliver-sip-based-communication.htm)