Optimus today launched a new mass market IP Communication PC service, powered by Movial (News - Alert) Communicator.

 

Optimus, a mobile operator in Portugal, is using Movial’s PC client software, Communicator, to extend its services to PC users for the first time, company officials say.

 

The solution has helped the operator increase its subscriber base and offer more than 2.8 million existing subscribers an additional channel for multimedia communication, according to the company.

 

Optimus officials say they picked Movial’s Communicator PC software for its proven track record as an intuitive and consistently user-friendly technology that generates more communication. Movial Communicator is designed to deliver a compelling and fully integrated end-user experience that includes IM, SMS, MMS, e-mail, VoIP, video telephony, voice and video mail, all based on Presence.

 

The solution is designed to help Optimus quickly and easily launch its PC service and is the first new service to sport Optimus’ new branding, according to the company.

 

Luis Reis, chief information officer at Sonaecom, said that his company is proud of its ability to provide excellent services to customers. Following extensive research, Sonaecom turned to the user-experience experts at Movial to deliver the best unified communications that would attract new PC customers and generate more communication opportunities for their existing and new subscribers, according to the company.

 

Sonaecom is now able to provide a compelling PC user experience to mobile subscribers and have a desktop presence, company officials say.

 

Victor Donselaar, president at Movial, said his company was excited to have played a critical role in helping Optimus be one of the first mobile operators to quickly and easily launch a mass-market IP Communications PC Service. Donselaar said that with the advent of mobile broadband, Optimus is in a prime position to reinforce its aim of making people’s lives richer and easier.

 

“We applaud Optimus for its forward thinking strategy in making the leap from Mobile operator to a PC play and launching its brand new and compelling, revenue generating communication service,” Donselaar said.