Works Out Software Inc., which provides VoIP solutions to small and medium sized businesses, announced today that it has changed its name to Telephony2 Corporation.


Telephony2 offers a Web-based VoIP service designed for companies with under 30 employees called CallButler ( www.callbutler.com/). The company claims its service offers features which either “rival or exceed” those offered through much more expensive phone systems.

The two-year-old company proclaimed in a press release that its new name reflects its mission “to redefine small business telephony for companies around the world.”

“One dilemma many small companies face is that they often have some rather sophisticated office telephony needs, but a limited budget,” said Telephony2 CEO Jim Heising in the release. “As a result, they under-invest in one area where they really shouldn’t – communications. For example, many of our customers do business in more than one language, or in a language other than English. They need a phone system that supports that. CallButler allows our customers to easily add call prompts in multiple languages and, we are working with partners around the world to develop localized versions of CallButler. We believe you should be able to define what telephony means to you – not have the phone company do it for you.”

Heising said all a small business needs in order to get started with the service is a computer and a broadband connection. However, he added that companies which have already invested in a PBX can also use CallButler to quickly upgrade their phone system and gain new calling capabilities.

In addition to delivering platform that can serve a multi-lingual community, CallButler also lets companies create new and innovative voice applications to meet their specific needs. In this sense it enables small businesses to “compete with companies 10 times their size,” in terms of advanced communications solutions. The company claims its platform “can demonstrate its value in 10 minutes or less.”

“Telephony2 designs cost-effective and easy-to-use Internet-based telephony solutions for a traditionally underserved portion of the business marketplace: the tens of millions of businesses at the great base of the pyramid, those with 10 or fewer employees,” the press release states.

Heising said with more 150 million small businesses worldwide, this is “a huge and grossly under-served segment.”

“We’re looking to change that,” he said.

For more information about Telephony2, visit www.telephony2.com.

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Patrick Barnard is Assignment Editor for TMCnet and a columnist covering the telecom industry. To see more of his articles, please visit Patrick Barnard’s columnist page.