Soffront's Hosted CRM Expected to Increase Efficiency for Absolute Performance

By Susan J. Campbell, TMCnet Contributing Editor

The global market today is a challenging one and customers are more focused on the value of a purchase than ever before. Whether this value is real or perceived, it can dictate the amount of money spent and the company with which the customer intends to do business. To help drive that value – both real and perceived – companies need to make investments in robust customer relationship management (CRM) solutions and hosted CRM options can provide enhanced capabilities without the enhanced price. 

One powerful player in the hosted CRM space is Soffront Software Inc. This provider has announced that Absolute Performance selected the hosted CRM solution from Soffront to improve efficiency in sales, marketing and customer service. Absolute Performance delivers application performance management software as a service.“For many years, we subscribed to Salesforce.com for sales force automation and Parature (News - Alert) for customer service. To increase efficiently, we wanted to consolidate both CRM and customer service into one solution,” said Caleb Olthoff, CRM project leader at Absolute Performance, in a statement. 

“Currently, it takes too many steps to get to the end result, because the double entry of data wastes time and money. Soffront will allow us to reduce the number of steps in our current workflow.” Absolute performance invited ten vendors to submit comments on the company’s business requirements. Decision makers then selected the top four vendors to participate in a demonstration and trail. Olthoff noted that the selection team unanimously selected Soffront hosted CRM due to the product’s ease of navigation, reporting, time tracking and configuration capabilities. 

Absolute Performance expects that Soffront CRM will make a significant positive impact on the company’s business. So far, Olthoff and others have been impressed with the flexibility of the solution which allows them to tailor the software to meet the company’s specific needs. Olthoff expects to see dramatic improvements in the efficiency of the company’s sales, marketing and customer support processes as a result of Soffront’s robust workflow features.

Soffront continues to drive performance in hosted CRM by delivering solutions to SMBs that eliminate the need to subscribe to multiple service providers. Soffront offers one integrated solution for all departments of a company to completely streamline CRM processes. With easy-to-use and easy-to-navigate hosted CRM solutions, users can gain enhanced productivity to produce a more efficient environment.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny

(source: http://www.tmcnet.com/channels/hosted-crm/articles/128916-soffronts-hosted-crm-expected-increase-efficiency-absolute-performance.htm)

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