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April 07, 2008
Symon And Madix Introduce New Customer Self-Service Retail Shelving Application
By Tracey E. Schelmetic, Editorial Director,
Customer Interaction Solutions magazine
Digital signage provider Symon announced today that it has been selected to be an authorized reseller for the new Madix Easel Digital Signage Shelving product. The solution was successfully launched at the GlobalShop trade show in Chicago on March 19, 2008. The new retail shelving application manufactured by Madix utilizes Symon’s digital media player and touch screen technology. Symon integration with the Easel shelf provides a robust, flexible and interactive marketing experience for the customer. The Symon solution also makes it easy to implement and manage for the retailer.
The new bundled Symon offering named Symon TouchScreen Shelving, includes the new Madix Easel shelf and will enclose Symon’s retail digital signage technology. This creates a one-to-one touch screen experience that’s a seamless part of the store environment at the point of sale. It is very accessible, the signage is right next to the merchandise and within easy reach of shoppers for a personal interactive one-to-one guided selling experience. The digital content is built right into the shelving making it an integrated part of the shopping experience and a natural part of the retail environment. Every interaction generates valuable real-time data about the shoppers that will help sharpen any in-store marketing and merchandising efforts.
“Symon TouchScreen Shelving is intended to be an easy-to-implement self-service application,” said Charles Ansley, president and CEO of Symon. “Customers really enjoy the interactive experience and in most cases will not have to rely on a sales associate for product information. The retail environment with its high turnover rate can also benefit from the TouchSreen Shelving as a training and informational tool for employees.”
“Madix’s newest and most advanced shelf design, Easel, is a miniaturized kiosk that fits in virtually any brand of retail shelving offering an enormous opportunity to revolutionize in-store shopping, said John Clontz, Director of Marketing and e-Business, Madix Inc.
“Madix is not a technology company, but with Easel, Madix is able to facilitate Symon’s digital signage expertise into a product that will make Easel special to retailers and brand manufacturers.”
Visitors to the Madix booth at the GlobalShop trade show were enthusiastic about the potential of implementing touch screen technology into their retail stores. Success was noted by the amount of product interest by many large retail chains and the number of next step activities and conversations with potential early adopters of the Symon and Madix touch screen shelving solution.
For more information, visit www.symon.com
(source: http://callcenterinfo.tmcnet.com/Analysis/articles/24691-symon-madix-introduce-new-customer-self-service-retail.htm)
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