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February 12, 2007

Asia Netcom's CAS Provides Enhanced Call Center Voice Solution

By Susan J. Campbell, TMCnet Contributing Editor

Positioned as redefining traditional international voice to empower next generation call center solutions, Asia Netcom has announced today the new Call Aggregation Service (CAS).

Leveraging Asia Netcom’s global MPLS (multi protocol label switching) infrastructure, CAS can aggregate voice minutes from multiple markets and deliver them into a centralized location. The CAS one-stop solution can be deployed by multinational corporations to offer local call-in numbers for their customers to access their call center. This eliminated the need for a client to set up their own infrastructure in each location.




”In today’s competitive global business environment, CAS is the differentiator for corporations focused on value-added customer service,” said Mark Simpson, Chief Operating Officer, Asia Netcom, in a Monday statement. “CAS enables the convenience of local number access across multiple markets while at the same time taking advantage of a centralized call center solution.”

”The CAS solution will also give third-party call center operators an enhanced service feature while serving their corporate customers. In particular, its flexible and robust routing and overflow support are invaluable during peak times and emergency situations,” Simpson added.
 
With Asia Netcom’s global MPLS platform as the main backbone, CAS is positioned as offering users several distinct advantages. Asia Netcom has already established infrastructure in the local market and as such, customers will not have to invest in new equipment and resources.
 
Once a voice call is received in the local market, the traffic is then transported to the destination over Asia Netcom’s MPLS backbone. This ensures the highest voice quality as Asia Netcom offers pre-defined service performance levels.

According to Genius Wong, VP, Product Management and Development, Asia Netcom, leverage next generation features of MPLS enables Asia Netcom’s CAS platform to now bring to the market enhanced capabilities such as quality assurance of voice traffic, dynamic routing for resource sharing and disaster recovery, seamless addition of new sites and destinations, better voice and data integration support and enhanced reporting.
 
Wong went on to add that CAS is more cost-effective, more reliable and offers better performance and reporting features than that of traditional toll-free number solutions. That, combined with the elimination of the need to establish independent infrastructure makes the CAS an attractive option.
 
Call centers are increasingly focused on responding to the demands of its customers when trying to meet their needs. One such demand includes local support and service. On the flip side, these call centers are also trying to deal with the pressures of operating within budget and meeting performance expectations.
 
The CAS platform appears to respond to call center needs from all sides, enabling for better service deliverables in a cost-effective manner. As long as high performance is maintained and the customer perceives the service as local, even if the call is transferred elsewhere, the call center can benefit from Asia Netcom’s offering.


Want to learn more about call centers? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. The papers are authored by industry leaders, who, in turn, receive qualified sales leads from interested parties. Check here for the latest in CRM information.

 
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
 

(source: http://news.tmcnet.com/news/2007/02/12/2331436.htm)

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