On-demand sales intelligence company InsideView has this week announced the launch of a solution called CRM+, which the company says was designed to “revolutionize the way CRM end users engage with customers and prospects.” By providing sales personnel with real-time information on prospects, customers, suppliers and partners, CRM+ can help ensure that employees have all the information they need before they approach a sales opportunity.

InsideView says CRM+ was built to ensure that all users are collaborating around the same information: one of the most critical elements of a successful selling organization. InsideView says that it already has independent research (carried out by the Aberdeen (News - Alert) Group) that proves its solutions improvement on the bottom line: including an approximate 10 percent increase in top-line revenue and quota attainment. When this intelligence is applied to other areas, such as marketing and customer service, the impact is even greater, says the company.

“What made more than 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships,” said Umberto Milletti, CEO of InsideView. “For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships.”

The company says CRM+ was created to ease a user's ability to get over several hurdles prior to closing a sale, including:

• Researching market, company, contact and competitor information;
• Using real-time news and social network connections to target new leads and engage with customers;
• Enriching leads to help sales move from lead to win; and
• One-click integration with your company's CRM to update leads and contacts.

All of this helps a company succeed with its “social CRM” program, which analysts say is very important to a selling organization's strategy and future. Research group Gartner (News - Alert) has reported that the social CRM market is expected to reach $1 billion by the end of 2012. With a social CRM solution like CRM+, companies are better positioned to gather all “social intelligence” into their CRM system, delivering all the social data collected to the CRM user in a range of departments, such as marketing, operations and customer service, not just to sales.

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