[May 23, 2018] |
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Sourcepoint Launches Consent Management Platform
Sourcepoint,
the publisher platform for creating trusted and transparent user
experiences, today unveiled its CMP (Consent Management Platform), the
latest module within its award-winning
Dialogue platform. Providing publishers with a robust set of tools
to collect and manage consumer data preferences - in compliance with the
General Data Protection Regulation (GDPR) - the solution is currently
live with a handful of partners and is being used to determine ongoing
consent strategies.
The CMP, which is fully compliant with the IAB Consent Management
Framework as well as providing support for non-IAB vendors, enables
publishers to gather explicit agreement from consumers and pass those
consent signals to the advertising ecosystem, with full control over how
vendors are grouped for the purpose of securing individual opt-ins. It
is compatible with DoubleClick (News - Alert) for Publishers (DFP), allowing consent
information to easily be passed to the ad server so personalized or
non-personalized ads can be served based on the user's consent choice.
The CMP also enables publishers to opt for either global consent,
site-specific consent, or if desired, "publisher family" consent, which
allows for example, a large media company to ask for consent on behalf
of a portfolio of properties for which it is responsible.
Ben Barokas, Co-founder and CEO at Sourcepoint comments, "The
development of our CMP is a major milestone in our mission to support
the needs of both premium publishers and consumers. Our CMP helps
publishes manage the complexity of GDPR compliance, while also
considering alternative and sustainable monetization options. It's
important that publishers understand the opportunity that GDPR brings to
directly communicate with audiences on user experience preferences, but
also the longer term ability to drive engagement."
Leveraging the Dialogue platform, publishers can take full advantage of
A/B testing and analytics capabilities to drive consent conversions and
in addition, opt to leverage Sourcepoint's alternative monetization
solutions such as AltAd and AltPay to help sustain revenues from users
that wish to consume content in a privacy-first environment, without the
need to share data.
Brian Kane, Co-founder and COO at Sourcepoint, comments: "While there is
understandably an extreme focus on compliance and readiness for May
25th, we believe that a great deal of the work associated with GDPR will
continue to happen after this date. We expect there to be a fairly
significant impact to publisher revenue as a result of the regulations,
and believe that publishers will need to quickly turn their attention
from solely compliance, to optimization and monetization. Our toolset
was created to do just that - help publishers to sustainably build
operations in a compliant and user-friendly way."
One of the first publishers to be utilizing Sourcepoint's CMP, Paul
Michaelwaite, Director at Netweather, comments: "For us it was
imperative to partner with a company that understands the intricacies of
GDPR compliance and how the opportunity to opt-in to data sharing
contributes to the wider user experience. Working collaboratively with
Sourcepoint means we can navigate the legal requirements of the
regulations, while also considering the impact on our operations. We see
the consent requirements for GDPR as a great start point to better
engage with our users, and Sourcepoint's value-added CMP is an ideal
solution. This, along with the option to leverage alternative
monetization solutions for those users that choose not to share their
data will allow us to understand the opportunities available to us and
determine a wider strategy to move forward."
Sourcepoint's CMP as part of its wider Dialogue platform, can be
leveraged to:
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Capture and store user consent preferences
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Design and deliver customized messages to specific audience segments,
including geo-targeted groups
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Implement at a regional, global, site-specific or "publisher family"
house level of consent
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Measure consent conversion and report on the consent and monetization
opportunities available for each publisher
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Monitor publisher pages for new trackers that require consent
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Work within mobile-web formats (with in-app solution in development)
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Support a publisher's first-party subscription offering
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Compatible with most tag (News - Alert) management solutions
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Provide tools to help advertisers and agencies gain consent for pixels
used for conversion tracking and remarketing
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Flexible pricing plans that support both niche publishers and
enterprise-level premium brands
ENDS
About Sourcepoint
Sourcepoint is a content compensation platform that supports a
sustainable media ecosystem through a fair value exchange between
consumers and publishers. We help publishers quantify their monetization
challenges and provide technology to address the issue by increasing the
options available for consumers to support the content they love.
Founded by a team of digital publishing veterans, Sourcepoint is backed
by Spark Capital, Foundry Group, Greycroft, Accel Partners (News - Alert), and
Northzone.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180523005852/en/
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