RingCentral Introduces RingSense AI APIs and Workflow Builder

By Stefania Viscusi May 09, 2024

RingCentral announced a suite of new platform capabilities aimed at changing how enterprises construct and automate workflows in their businesses without the need for technical expertise or coding skills. The goal is to empower users to embed technologies like AI, video, and social messaging directly into their business processes without any need for coding.

The newly introduced APIs for RingSense AI will deliver powerful capabilities to RingCentral (News - Alert) customers and allow developers to harness advanced insights from audio and video interactions for more personalized and enriched engagements. Things like keyword analysis for example can help businesses to quickly identify key topics and recurring themes in their communication interactions.

New Video APIs and SDKs also offer developers the tools to seamlessly integrate live video meetings and interactions into their applications. It’s offered in a white-labeled experience by with customizable and secure experiences as well as closed captioning and chat functionalities.

With Social Messaging APIs, customer outreach can also rise to new levels as it can be integrated with popular social media platforms such as Facebook (News - Alert), Instagram, WhatsApp, and more. Multi-platform connectivity empowers brands to engage with customers across diverse channels.

The APIs are currently available in beta to RingCentral Video Pro+ and RingEX customers.

Along with the new API enhancements, the company has also introduced the RingCentral Workflow Builder for custom and automated business workflows. The tool enables users to streamline repetitive tasks and improve customer experiences through tailored automation. Using pre-built templates for common scenarios like out-of-office replies, SMS auto-replies, voicemail notifications, and more, businesses can quickly implement efficient workflows and boost workplace productivity and customer responsiveness.

“Because RingCentral lets us answer such a large percentage of our daily text inquiries through automation, I’d say our team is spending about 80% less time on those manual responses,” said Dan Alexander, Owner and Instructor, The Saving Lives Society. “That’s time our company can now use much more productively – including adding more lifesaving courses to our calendar.”

Edited by Greg Tavarez
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