[March 23, 2018] |
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YouCam Makeup & Eylure Bring Influencer Lash Styles to Augmented Reality
Perfect
Corp. is excited to announce their partnership with the lash experts
at Eylure for the launch of a unique virtual beauty experience
showcasing their newest false lash styles in the world's-leading YouCam
Makeup app. The integration of YouCam's true-to-life augmented
reality technologies delivers an authentic false lash try-on experience
that brings Eylure's line of influencer lashes to life with a single
tap. Whether you're a false lash addict or first-time wearer, this AR
experience delivers instant real-life results to help beauty fans find
their best Eylure lash match.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180323005175/en/
YouCam Makeup & Eylure Bring Influencer Lash Styles to Augmented Reality (Photo: Business Wire)
The in-app Eylure offerings will feature lashes from influencer-curated
collections by Las Vegas social media guru, Vegas Nay, Youtube
celebrity, Jasmine Brown, and makeup guru Krazyrayray, as well as
top-selling lash styles from Eylure's Silk Effects, Faux Mink,
Definition, and Wispy collections. With a total of 10 Eylure lashes to
choose from, YouCam's AR ty-on allows users to accurately test all 10
styles in less than 10 seconds simply by taping through the app.
Furthermore, YouCam Makeup will be coding in Jasmine Brown's signature
beauty look, featuring dark berry lips and dramatic contouring, for fans
to experience her completed makeup style with a single tap through
virtual real-time try-on in the app. YouCam's groundbreaking technology
combines unprecedented facial recognition with AR and AI capabilities
that give users a hyper-realistic lash try on experience through their
mobile device or tablet, making Eylure lashes more accessible to beauty
consumers than ever before.
"We are thrilled to partner with the innovative influencer-driven brand
Eylure to make their curated lash styles more accessible than ever
before," says Alice Chang, CEO of Perfect Corp. "YouCam is excited to
further elevate the gorgeous styles of Eylure's empowering curators to
bring the lashes to life in a whole new dimension."
"Partnering with YouCam was a perfect match, and we're so excited for
consumers (and potential new ones) to experience our curated lash styles
themselves," says Dametria Mustin, Global Marketing Director of PCD
Brands. "Whether you're looking for that natural everyday look, or
something more dramatic, our lashes add just the right amount of glam to
take your style to the next level."
Experience all ten of Eylure's coveted lash styles in YouCam Makeup now,
and shop your favorites to bring the look from augmented reality to
actual reality with a single tap.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 550 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future - a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com.
About Eylure
Eylure - the world's favorite brand for false eyelashes since 1947.
You'll love our range of lashes, including all-time Eylure favorites as
well as the hottest collections from Jasmine Brown, Vegas Nay, Nicole
Guerriero, Ann Le, Krazyrayray and Nikki Phillippi. We stock a huge
variety of falsies for every occasion, from day-to-day wear to stylish
nights out with the girls, making sure you'll never go wanting when it
comes to the perfect lashes for your look.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180323005175/en/
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