[July 26, 2017] |
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Advanced Bionics Extends Their Portfolio of Solutions for Cochlear Implant Users with the Introduction of the Naída Link CROS Solution
Today, Advanced
Bionics (AB) and Phonak announced an industry first for cochlear
implant users. The Phonak Naída™ Link CROS, a wireless audio
transmitter, was introduced to provide full access to sounds for
unilateral cochlear implant candidates with no hearing in their opposite
ear. Approximately 30% - 45% of cochlear implant recipients¹ are
single-sided listeners who are at a significant disadvantage when
positioned with their "hearing ear" away from the speaker, as might
happen in automobiles or at meetings or group dinners. A second cochlear
implant would be beneficial but access may be limited due to medical
indications or cost. The Naida
Link CROS is a tiny, ear-level device that picks up signals
presented to the "non-hearing" ear and instantaneously transmits them to
the cochlear implant system on the "hearing ear." A recent study
demonstrated that the Naída Link CROS provided immediate improvement in
speech understanding in quiet and noise and a better overall hearing
experience².
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The Advanced Bionics Naida CI sound processor and the Phonak Naida™ Link CROS are the perfect hearing solution companions and provide a simpler way to hear more. (Graphic: Business Wire)
The Naida Link CROS device extends the Naida faily of hearing solutions
from AB and Phonak for severe-to-profound individuals. Utilizing the
proprietary Binaural VoiceStream Technology™, an automatic wireless
network is established between the Naida CI sound processor and a Naida
Link CROS transmitter, Naida Link hearing aid or second Naida CI sound
processor. This wireless network enables the sharing of control signals,
and full-bandwidth audio streaming so that all cochlear implant
recipients can benefit from hearing
from both ears. The Naida Link CROS allows unilateral cochlear
implant recipients to hear from wherever they want and walk into any
listening situation with more confidence. It is so discreet and easy to
use that they can just switch it on to enjoy hearing from both sides and
wear it without being noticed.
"We are excited to bring CROS technology to cochlear implant users. This
technology has been life-changing for individuals with single-sided
deafness. We expect the same benefits for those individuals who hear
from a single cochlear implant," said Stefan Launer, Vice President of
Science & Technology, Group Research & Development. Tony Spahr, Director
of Audiology and Product Management at Advanced Bionics, says: "I'm
genuinely excited about the difference this will make. Listening with
one ear presents great challenges for communication. For individuals
relying on a single cochlear implant, the Naída Link CROS is the best
way to gain complete access to the sounds of the world."
The Phonak Naída Link CROS is available in the United States and Canada
starting today and in Europe starting this summer.
About Advanced Bionics
Advanced Bionics is a global leader in developing hearing solutions for
individuals with severe-to-profound hearing loss who no longer benefit
from hearing aids. Founded in 1993 and a subsidiary of the Sonova group
since 2009, AB develops cutting-edge cochlear implant technology that
allows recipients to hear their best.
AB offers the most sophisticated cochlear implant system on the market,
the HiResolution™ Bionic Ear System, with five times more sound
resolution than its competitors. It's designed to help recipients hear
in noisy settings and enjoy the full dimensions of music and tonal
languages.
With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB's talented group of
technologists and professionals from all over the world are driven to
succeed, work with integrity and stay firmly committed to quality.
About Phonak
In 2017, Phonak, a member of the Sonova Group, proudly celebrates its
70th anniversary. Headquartered near Zurich, Switzerland, Phonak was
born in 1947 out of a passion for taking on the most difficult hearing
challenges. Seventy years later, this passion remains. As the industry's
leading provider, we offer the broadest portfolio of life-changing
hearing solutions. From pediatric to profound hearing loss, we remain
committed to creating hearing solutions that change people's lives to
thrive socially and emotionally. We believe in creating a world where
'Life is on' for everyone.
For more information, please visit www.phonak.com,
www.phonakpro.com
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Siburt, H., & Holmes, A. (2015). Bimodal Programming: A Survey of
Current Clinical Practice. American Journal of Audiology,24(2), 243-9.
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Mosnier, Use of a Contralateral Routing of Signals (CROS) System in
Bilaterally Deaf Recipients with Unilateral Cochlear Implant,
presented at the 13th European Symposium on Paediatric Cochlear
Implantation, Lisbon, May 25th 2017
View source version on businesswire.com: http://www.businesswire.com/news/home/20170726005343/en/
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