[May 26, 2016] |
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BrightLine Fortifies Market Hold on Making the OTT Television Experience Personal with Dynamic and Addressable Ads
BrightLine, the market leader at providing dynamic and interactive
content solutions for OTT TV, announced an expansion of its InCAST™
product suite with the launch of addressable dynamic products built for
IP delivered premium programming in the OTT space.
By leveraging the InCAST™ platform, that has now been adopted across all
major broadcast and cable networks' connected TV/OTT apps, BrightLine
and their media partners are able to provide personalized TV experiences
with dynamic, household specific messaging, including: theater location
and movie times, product/store locator, weather-based creative, and
more. These personalized products allow the viewer to engage with brand
messaging on their own terms. BrightLine is now launching campaigns that
deploy a broad array of 3rd-party APIs, including Gracenote's (News - Alert)
movie times, and Cofactor's product pricing and location API, among
other client specific dynamic feeds.
"Leading media partners and Fortune 100 advertisers use the InCast™
platform to redefine the TV experience for viewers in the IP-delivered
video space." said Mike Fisher, Vice President of Product Strategy and
Business Development at BrightLine. "With the addition of dynamic
creative, we now offer true addressable messaging and personalized
content on the screen viewers continue to trust the most - television"
"YuMe's partnership with BrightLine allows us to extend our portolio of
dynamic ad units to enable our clients to deliver tailored brand and
product messaging based on a consumer's location," said Venkat Krishnan,
Senior Vice President of Product at YuMe. "BrightLine's newest OTT ad
formats help drive purchase intent and audience engagement for our
advertisers and brands."
In addition to BrightLine's unique and broad partnership with premium TV
content players, the InCAST™ platform is fully deployed across the
entire OTT living room footprint, including Roku, Apple TV, Amazon Fire
TV, Android TV, Playstation 3, Playstation 4, Samsung (News - Alert) Smart TV, Xbox
360, Xbox One, as well as all IOS and Android mobile phones and tablets,
and Desktop.
About BrightLine
BrightLine provides the only full OTT solution for major broadcast and
cable networks, with the only ad products, video server, and analytics
dashboard architected exclusively for connected TV and OTT services.
BrightLine's InCAST solution suite allows premium content players as
well as marketers to enhance their programming and advertising with
interactivity including long-form video, localized dynamic content
(store/dealer locators, local pricing), social engagement with Facebook (News - Alert),
Twitter, and Instagram, and a host of other interactive options that
extend ad encounters beyond 30 seconds. Clients work with BrightLine to
personalize the living room TV experience for viewers. Fortune 100
advertisers include AMEX, The Home Depot, Estee Lauder Companies, GM,
Unilever, Nat Geo, and others, with reach spanning all top TV apps,
across all major CTV devices, including Roku, Apple TV, Amazon Fire TV,
Android (News - Alert) TV, Playstation 3, Playstation 4, Samsung Smart TV, Xbox 360,
Xbox One, as well as all IOS and Android mobile phones and tablets, and
Desktop.
Learn more about how BrightLine is revolutionizing connected TV
advertising at www.brightline.tv or
follow them on Twitter (News - Alert) @BrightLine_TV.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160526006396/en/
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