[September 05, 2015] |
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ZTE Axon Wins User Experience Gold Award at IFA 2015
ZTE (News - Alert), a leading global mobile device maker, today announced that the ZTE
Axon phone was awarded a 'User Experience Gold Award' by IDG and German
Industry and Commerce Ltd. at IFA 2015. The award is a category of the
trade show's 2015 IFA Product Technical Innovation Award, of which ZTE
is the only Chinese smartphone brand from China to receive an award.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150905005009/en/
Kan Yulun, CEO of EMEA & LATAM, ZTE Mobile Devices (right), collects "User Experience Gold Award" for ZTE Axon from Miss IFA (left) at IFA 2015 (Photo: Business Wire)
"We are both honored and excited to receive this award for Axon, our new
global flagship smartphone," said Adam Zeng, CEO, ZTE Mobile Device.
"Axon represents an unprecedented effort on ZTEs part to truly put the
consumer at the heart of our product development. Today's award is great
recognition of this effort, and we will continue to take user experience
to new and unexplored heights with future iterations of Axon."
Axon is ZTE's first ever global flagship and most premium smartphone to
date. It combines the right hardware and software to offer the best
sound quality, camera functionality, and all-round smooth performance.
This includes the smartphone's 'dual track' - high fidelity sound
recording and playback, as well as its dual rear-cameras that capture
high resolution images and videos.
Additionally, the Axon versions launched in China, Europe and the
Asia-Pacific represent the world's first smartphones that can be
unlocked with three different biometric authentication options -
fingerprint, voice control and eye-scan, as well as the first handsets
to feature Corning's (News - Alert) Antimicrobial Gorilla Glass.
ZTE will be showcasing the international version of the Axon phone, Axon
Elite, at Hall 25, Stand 105 at the Berlin ExpoCenter City.
About ZTE Mobile Device
ZTE Mobile Device is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company
listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the global leaders in the mobile handset manufacturing
industry in the world, offering a complete range of mobile devices,
including mobile phones, tablets, mobile broadband modems and hotspots
and family desktop integration terminals.
ZTE has strategic partnerships with 47 of the world's top 50 carriers.
ZTE is also the only company globally that has been ranked inside the
Top-3 by WIPO (World Intellectual Property Organization) for the past 5
years (2010-2014) for patent filings. For more information, please
visit: www.ztedevice.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20150905005009/en/
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